Nov 23, 2013
3 Reasons Why Active Workforce Engagement is Good for Business
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
Gallup’s 2013 State of the American Workplace study finds that 70% of American employees are “not engaged” or “actively disengaged” at work, costing the US $450-550 billion dollars annually. On the other hand, organizations in the top 25% of Gallup’s employee engagement database report significantly higher productivity, profitability, and customer ratings, than those in the bottom 25%. These startling results show that organizations need to improve the emotional connection between employees and their workplace through interactive communication.
Business Development Institute’s recent event “The Future of Internal Collaborations and Communications Summit” featured senior-level communications leaders who are challenging workforce disengagement. Their presentations offered creative, technology- driven solutions that enhance collaborative efforts among employees and improve business outcomes.
Active engagement enables collaboration around the globe
Trevor Loe, VP of compliance and investor services at Vintage Filings, explored the use of webcasting to communicate with internal stakeholders. The ability to reach hundreds of employees anywhere in the world creates limitless possibilities for engagement. Webcasting can be especially effective for executive speeches with staff, employee training, and crisis management.
Active engagement increases an employee’s sense of worth and contribution
Patrick Durando, Principal at Enterprise Strategies, recognizes that employees are passionate about topics that may not be fitting for casual conversation. Internal company blogs are a valuable platform for expressing personal opinions about industry-related topics.
Nina Kelley-Rumpff, Program Manager and Knowledge Management at SAP, adds that enterprise social networks are a portal to the company’s skills and assets. “People want to be known for their expertise,” she says, “this gives them a vehicle to show what they know.”
Active engagement boosts performance outcomes
Jeff Corbin, Founder and CEO of theEMPLOYEEapp, believes that today’s costly apathy is due to the “struggle to communicate consistently and simultaneously with a workforce that is everywhere,” but the solution sits in the palm of our hand. As mobile engagement continues to rise at an astonishing rate, push notifications on apps cater to today’s on-the-go lifestyle and can reach target audiences at any time. Based on Gallup’s study, organizations that successfully engage employees and customers report a 240% boost in performance related business outcomes compared to organizations that don’t.
The discussions from “The Future of Internal Collaborations and Communications Summit” prove that there is a lot to be gained through active engagement in the workplace, and a lot to lose without it. Using social technology for internal collaboration can still have as much purpose in a professional setting as it does in our personal lives. By fostering workplace engagement, companies are empowering their employees and creating a healthier work environment while driving business growth.
To learn more about the future of internal collaborations and communications, check out the presentation slides from the event’s remarkable speakers: http://www.cvent.com/events/the-future-of-collaboration-internal-communications-summit/event-summary-ca8eb79a547c42b6ac55955d22133e3f.aspx
Author Shannon Ramlochan is a proud Brooklyn native, a pop culture enthusiast, and a member of PR Newswire’s marketing team.