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3 comments on Blog Post Title
Geraldine | ProductCreationBlog
07:56 EST on Nov 21, 2011
Those are great tips. I think of a headline as a book cover; first impression matters. Headlines could giveaway information about the content of the pr. Strong words and SEO-friendly terms are difinitely an advantage; esp. now that we are not competing in readers’ attention but search engine too!
08:54 EST on Mar 3, 2015
Great and helpful, I appreciate especially the use of subheads, besides main headlines it also works positively and provides a space to mention more key facts about the story.
04:05 EDT on Aug 20, 2015
Treating PR headlines like a tweet best depicts how headlines should be done. Gone are the days when we have to tire our readers with long headlines. Headlines should be short, descriptive, it should draw curiosity, and it must be actionable. What I meant by actionable is it must make end users read and click on the links you provided on the PR.Including numeric on the headline also gives end user an idea how much time will be spent in reading the news.
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