Fall marks an exciting time of year for car and motorcycle enthusiasts as companies begin releasing the following year’s vehicles. Read about how Harley-Davidson leveraged Periscope to unveil their 2016 models around the world.

Owned digital channels are invaluable, serving as a destination for people wanting to learn about your business. But to reach beyond your sphere of influence you have to leverage channels you don’t own and don’t have full control of.

Many of today’s most successful blogs found their success by offering up both depth — and breadth — of knowledge. Here are five reasons a multi-author blog showcasing your company’s experts can boost your marketing strategy.

Pinterest offers a unique opportunity for B2B content marketers to engage with new audiences. Discover how a mix of quality content and promotion within the platform will make this a profitable addition to your multichannel campaigns.

PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus a Q&A with La Voix de l’Est’s Marie-Eve Martel.

Where do you place punctuation when you’re dealing with quotation marks? PR Newswire’s Grammar Hammer explains whether punctuation should go inside or outside of quotes – and why the answer isn’t so simple.

Corporations are rapidly extending their communications to the global marketplace, both in developed and emerging economies. Here are four steps to communicating your message effectively with international regions.

B2B brands have historically been slow to embrace social media. Even as they have begun exploring LinkedIn, Twitter and Facebook, most have yet to establish a Pinterest presence. Here’s why you must include it in your content strategy.

The time of year you publish your content can make or break how relevant it is to your target audience. If you’re considering leveraging the back-to-school or election seasons in your content and news promotion, read these tips.

PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus a freelance writer’s tips for responding to media queries.

With all of the back-to-school messages out there, how does a brand make their content stand out on the playground? Kids ‘R’ Kids Learning Academies thoughtfully tackled that challenge with their recent press release.

Regardless of whether you’re targeting Baby Boomers, Gen X, Millennials or all of the above with your content, including visuals will send a message: that your brand is a credible source of information.

Although data can demonstrate a nonprofit’s overall mission and impact, engaging stories drives home the fact that the issue at hand touches lives. When telling a nonprofit’s story, here are three storytelling tips to keep in mind.

This week’s Influencer Insights feature newsroom changes at MSNBC, Bloomberg and Beverage Digest curated by PR Newswire’s Audience Research team, plus a bonus review of four influential music blogs.

By weaving a cohesive and meaningful narrative throughout your press kit content, you can lay the groundwork for compelling media coverage and customer conversions. These four simple steps will make your next press kit a page-turner.

A successful collaboration between brands and external thought leaders can be mutually beneficial. Here are our top tips on weeding out the noisemakers and finding industry experts to boost your brand’s reputation and business goals.

To create content that your audience wants to engage with, you need to know what will engage them. PR Newswire’s SVP of Marketing Ken Wincko and Content Marketing Institute Founder Joe Pulizzi discuss why buyer insight is essential.

It’s easy for a brand’s marketing to fall prey to the content fatigue audiences are suffering from. Learn how to map out a strategy that combines quality information, distinctive graphics and smart promotion to overcome the overload.

PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with Huffington Post Canada’s social media editor.

Adhering to a formula of simplicity that’s served it so well over the years, Converse debuted its new Chuck Taylor shoe design with a clean, yet modern marketing campaign declaring the Chuck Taylor All Star II is “ready for more.”

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