• Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, Writing Tips, Content Marketing, Demand Generation
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In a demand generation strategy, your communications team’s press release expertise is essential for success. But your standard press release isn’t going to do the trick. Learn how to write press releases for content marketing.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in earned media, Video Marketing, Media Relations, Visual Storytelling
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You want your brand story to reach the marketing channels that matter, but you also need to do it efficiently. Satellite media tours can help you reach a large amount of viewers, listeners and readers within a short window of time.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, Content Marketing, Content Strategy
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The content and customer experience is owned by everyone at your company. It’s your entire brand’s responsibility to deliver one that’s not only exceptional, but also consistent. Learn how to find your brand voice and achieve both.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in earned media, Writing Tips, Media Relations
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Familiarizing yourself with the needs of the media will make your news stand out in the crowd. While preferences may vary from media point to point, there are a handful of traits and tips your media outreach should always follow.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips
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Writing a short press release headline that packs an informative punch isn’t easy. The next time you’re writing a press release, follow these five tips to keep your content headlines clear, concise and compelling for your audience.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, international PR
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Will newsjacking the 2016 Summer Olympics earn you media coverage in Brazil? Only if it is done right. Learn how to invest in journalist relationships to gain reputable media pickup before, during and after #Rio2016.

  • Posted in Agency, Public Relations
  • Tagged in Content We Love
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To highlight the grand opening of OUE Skyspace LA, OUE Limited launched a multichannel marketing campaign with content we love – an eye-catching multimedia news release and videos that take audiences behind the scenes.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, Video Marketing, Content Strategy
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When it comes to creating and distributing video content, the investment of time and money can prove challenging. However, if you take the right steps, the investment doesn’t have to be outrageous – and will prove to be worth it.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, Writing Tips, press release distribution, Content Strategy
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Navigating the election topics making headlines can be difficult. Here are a few newsworthy content themes and press release examples to help you distribute all-star content to voting blocs, political media and policy makers.

  • Posted in Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Content Marketing, Content Strategy
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Brands must craft a mix of content offerings to appeal to their audience’s various personality and learning types. Discover how the popular 90s sitcom Friends can help you create a content calendar that engages everyone.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy
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There is an art to managing creative marketers that must be learned and mastered before success can be achieved. Here’s how to create a space where creativity can blossom, while also meeting deadlines and impacting the bottom line.

  • Posted in Marketing, Public Relations
  • Tagged in local marketing, Small Business PR
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Local marketing strategies offer today’s small businesses more opportunities than ever. If you’re looking to draw in loyal customers, your local marketing efforts must be prioritized. Get started with these tips.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, multi-channel marketing, Content Marketing
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Multichannel marketing takes planning and commitment from your entire department. Follow this checklist to get brand leaders, content creators, channel owners and operations teams on board for a successful multichannel marketing launch.

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  • Tagged in trade shows, Media Relations, Event Marketing
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Utilizing an electronic press kit and news release distribution after an event is a great way to extend the life of your brand’s trade show story. Follow these tips and you’ll experience the magic of a trade show long after it’s over.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in nonprofit, Content We Love
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Doing good is a great way for organizations to show people what they’re truly about. Keep reading to find out why Huggies’ partnership with National Diaper Bank Network is our latest Content We Love.

  • Posted in Agency, Marketing, Press Release Quick Tips
  • Tagged in content distribution, media targeting, Media Relations, audience research
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Given Gen Z’s revenue potential, the question in marketing and PR pros’ minds shouldn’t be ‘Should I reach young adults?’ but ‘How should I reach young adults?’ One answer may surprise you: student-run news media on college campuses.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in earned media, Media Relations, Influencer Marketing
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To connect with your audience, you need trust. You can’t force trust, though; you must earn it. Discover the role earned media plays in this and why top CMOs are waking up to the marketing power of earned media tactics.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, PR measurement
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PR professionals have traditionally used ad value as a quick and easy way to demonstrate the success of their earned media campaigns. While this may once have held weight, today’s agencies and brands must shift focus to impact.

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  • Tagged in media moves
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Start your week off in the know. Check out the latest media industry news including a look at Marketplace’s new D.C. bureau chief, Sports Illustrated’s new editorial director and reviews of four insurance blogs you should be reading.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in multi-channel marketing, Video Marketing, Visual Storytelling
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The popularity of online video personalities is on the rise. Case in point, Gemma Stafford,who debuted on YouTube fewer than three years ago and already commands a larger audience than many broadcast markets.

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