• Posted in Agency, Marketing, Public Relations
  • Tagged in Social Media, content
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By knowing ahead of time what you want to share and promote on social media, you can ensure that your social media marketing strategy aligns with other marketing goals.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in customer appreciation, customer marketing
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With February’s theme of love, now is a great time to give a little attention to those folks that make your business possible: your customers!

  • Posted in Agency, Marketing, Public Relations
  • Tagged in influencer outreach, Influencer Marketing, influencer targeting, influencer identification
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Our resident influencer marketing expert reveals some of her secrets to make your targeting and outreach more effective.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in livestreaming, multimedia, video production
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We’ve steadily seen video take a higher rank in useful marketing tools over the last few years, and last year, the rise in popularity of livestreaming changed the game for marketers. Here’s what you need to know if you’re considering livestreaming!

  • Posted in Agency, Public Relations
  • Tagged in press release targeting
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Identifying your audience is essential to planning, but you do need to dig into specifics as you detail your various tactics. Answering these questions will help you engage more effectively with the media, consumers, professionals, investors and analysts.

  • Posted in Agency
  • Tagged in branded content
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Branded content is going to have its heyday in 2017 and we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Here’s what you need to know about this rising trend.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in multimedia, video production, media strategy
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Considering video as part of your media strategy? Learn about pre-production must haves, production steps, distribution and even view a case study on how a PR Newswire client boosted their campaign visibility with video.

  • Posted in Marketing, Public Relations
  • Tagged in nonprofit, volunteer, community service, outreach
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Who says Friday the 13th has to be spooky and full of bad luck? In fact, the day can be amazing when you use it to drive volunteers to your site or educate them about your services. Here are three ideas to bring good luck (and volunteers) to your nonprofit.

  • Posted in Agency, Public Relations
  • Tagged in multimedia, distribution, case study, messaging
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Getting your message to break through the noise is a complex task, but when that message challenges common misconceptions, it can be even harder. In a recent case study, we discovered how National Safety Council (NSC) faced that challenge with their #CallsKill campaign and share some tips to keep in mind when planning a content marketing strategy that revolves around challenging misconception.

  • Posted in Agency, Public Relations
  • Tagged in storytelling, Media Relations, pitching, public relations
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PR Agency Owner Vannessa Wade offers three things to consider when planning your 2017 PR initiatives in order to garner the attention of reporters, be heard above the noise and harness new technology.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in multimedia, lead generation, news releases, brand awareness
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Learn how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

  • Posted in Agency
  • Tagged in Content Marketing
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The challenge with a company narrative is that there are dozens of valid stories to be told. Stories of your customers. Your employees. Your investors. The business owner. It’s important to define what you want your narrative to be so that everyone, across the board, is telling the same story.

  • Posted in Marketing, Public Relations
  • Tagged in planning, Content Marketing, editorial calendar
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Generating a stream of interesting and engaging ways to reach your audience through content marketing can be tough. Next year, don’t let it come to that. Plan ahead of time and use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.

  • Posted in Public Relations, Tracking & Measurement
  • Tagged in PR measurement, PR metrics
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The Public Relations Society of America outlines five broad categories to watch and measure in order to assess online PR effectiveness. Are you examining all five? This infographic from our friends at the George Washington University Graduate School of Public Relations Online details considerations and benefits every PR pro should keep in mind for 2017.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, 2017 planning, strategy, editorial calendar
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62% of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. As we approach 2017, are you adequately preparing your content to drive more results? Be sure to consider these five things when planning your 2017 strategy.

  • Posted in Marketing, Public Relations
  • Tagged in Social Media, brand strategy
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You’ve spent the year focusing more on social media than you ever have in the past. But have you done everything you’re supposed to? Did you forget anything important? Use the following as your end-of-year checklist to ensure you covered your bases for social media. And if you missed anything, make sure to put it at the top of your to-do list for 2017.

  • Posted in Public Relations
  • Tagged in investor relations, IR, competitive intelligence
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Investor relations departments, positioned among the most strategically important flows of information, have a unique opportunity to execute this imperative role by focusing competitive intelligence gathering with an eye to its effectiveness, efficiency and strategic impact.

  • Posted in Marketing, Public Relations
  • Tagged in Content Marketing, Social Media, brand strategy
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Having the right tools to help identify trends before they hit the mainstream is a tactic many brands use to earn mindshare during a trending event. Coupled with strategic planning, your brand can utilize trending content to garner more awareness, conversation and interest.

  • Tagged in investor relations, IR
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With 25% of Wall Street investors and 19% of Main Street investors reporting they use StockTwits and Twitter for investment news, IR needs to have a strategy in place to assure their voice is in the social stream.

  • Posted in Public Relations
  • Tagged in listening, Content Marketing, insights, Media Monitoring
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Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. With that type of system in place here are three things that you should track and analyze to improve content performance.

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