As we watch with sadness the tragedy unfolding in Nepal and surrounding areas, PR Newswire would like to offer its services to those sending out news about earthquake relief efforts. A deadly 7.8-magnitude earthquake like this doesn’t just impact the region it occurred in, but is a global event that requires a global humanitarian effort. “PR […]

PR Newswire’s Audience Research team makes thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution. Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white […]

For more than 50 years, Lands’ End has been dedicated to the environment. This year the retailer announced a new campaign that continues their commitment to the planet. And what a better time to do it than Earth Day. “Lands’ Friendly” is the company’s newest initiative. The mission: continually strive to be a leader in […]

For public companies in North America, sending press releases at 8:00 AM Eastern makes sense – material news is best sent before the market opens or after it closes. For all other organizations, especially those that don’t have a well established brand, they risk their news being lost in the crowd.

Going green is more than just a fad; it’s a big issue that a lot of people care about.  In honor of Earth Day, here are some simple tips to help you incorporate environmentally responsible practices in your marketing initiatives. Think Green, Even for Digital Marketing is very digital these days which is great news for […]

Social media has the amazing ability to connect us with people and conversations we might otherwise have never known existed. It’s pretty incredible what we can learn from social media. But with all the content out there—an absolute deluge of thoughts and ideas—how do we find what is most relevant to us? Continuous social media monitoring […]

PR Newswire’s audience research team makes thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution.  Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white […]

So much of content marketing revolves around getting your message to the right people. Sending a piece about global warming to someone who reports on fossil fuels just because you both share an interest in natural resources doesn’t cut it. And blanketing an entire industry with your work in hopes that it catches on is […]

Typos are not just embarrassing, they also can cost a lot of money. We’ve all heard horror stories of a missing number in a sales price and the eagle-eyed customers who reaped the savings. To avoid similar issues with your brand’s content, PR Newswire’s customer content services team copy edits hundreds of press releases every day and corrects thousands of would-be […]

Presentations are part of the job for most communications professionals and PowerPoint is the common tool of choice. Generally, the slide show presentation program makes it pretty easy for you to incorporate and modify images, photos, graphs and video; however, there are some tricks to the trade for making your multimedia look even more amazing. Please […]

Innovations in marketing will be discussed at length this week at The Marketo Marketing Nation Summit in San Francisco. “In today’s digital age, the buyer is in control,” says Ken Wincko, Senior Vice President of Marketing at PR Newswire. His session, “Revving the Revenue Engine: PR Newswire’s Secret to Demand Generation Success,” on Wednesday will discuss just […]

PR Newswire’s audience research team makes thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution.  Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white […]

Sometimes the best stories to put your efforts into are not your own. Especially if you are the National Aeronautics and Space Administration (NASA), an organization with an incredible base of loyal and eager fans who mostly grew up dreaming of being part of its bold explorations beyond our home planet. Those fans and advocates, […]

Maintaining a blog can be a rewarding way to showcase your expertise, passion and impressive writing skills—but it isn’t without challenges. The market is saturated with brand blogs, and it’s difficult and time-consuming to produce consistent, engaging content your audience craves. How does your brand become an industry influencer with a blog customers value? During PR Newswire and […]

Let’s begin with a little mental field trip. In the mid-2000’s, MySpace and Facebook were battling it out for social media dominance. On the front lines of MySpace, users had the creative freedom to customize virtually every aspect of their pages – backgrounds, colors, fonts, etc. – which resulted in both glorious personal expression … […]

Bloggers devote a lot of time to crafting compelling blog posts. Time is spent brainstorming the content, gathering information and then finally writing the perfect post. But the fun doesn’t end there—as the perfect post often requires the perfect visual to go with it. Maybe you’re lucky enough to be an excellent photographer, or at […]

PR Newswire’s audience research team makes thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution.  Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white […]

The buzz at Social Media Marketing World 2015 was not focused on new social platforms. Instead, the talk was about how to maximize efforts on the big seven. Facebook was particularly prominent in the conversation, followed by LinkedIn, Twitter, Pinterest, YouTube, Instagram and SlideShare.

Have you ever written a release that just didn’t perform as well as you had hoped?  You had great content, great links, and one heck of a great angle, but you only received handful of click-throughs to your website? It was probably not your content that resulted in a lackluster performance, but the formatting. I get […]

Stop me if you’ve heard this one: Three content marketers walk into a bar… Okay, so I haven’t quite crafted the perfect punchline yet. Fortunately I have a few hours before April first to finish that story. April Fools’ Day has traditionally been a day dedicated to jokes and good-natured antics. As children, the day […]

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