PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Today, executives are challenged to forsake corporate norms and adapt quickly to evolving business expectations from both employees and consumers. As the nature of business transforms from the inside-out, new workplace disruptions are inevitable. To help organizations navigate these challenges and embrace change, the Corporate Executive Board (CEB) used a campaign microsite titled, “2014 Insights […]

Did you know Twitter rolled out a free analytics dashboard to all of its users in late August? Have you considered how it can help drive your business? The Twitter analytics dashboard offers a high-level view of your impact on the Twittersphere, as well as reach and engagement data for each individual tweet. It also […]

“Don’t use ten words if you can say it in five.” This is one of the most common writing tips I come across while I’m researching grammar rules. Oddly enough, we were all taught to practice the exact opposite in school. Remember writing papers that were required to be least 1,000 words or 10 pages […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

This week, PRNewswire.com had such an influx of great content that we had to publish a second Content We Love! More and more PR and marketing pros are tapping into the distribution power of press releases to seed greater awareness of their owned content – and even earning some media coverage along the way. Expedia caught […]

A significant theme we have stressed on the blog is the importance of promoting your company-created content—and this is something we expect to continue to ramp up in value through 2015. A lot of your resources, time, personnel and budget, are put into creating high-quality, compelling pieces of content. Bottom line: why wouldn’t you want […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

A new survey conducted by PR Newswire and Content Marketing Institute (CMI) reveals some clear areas of distinction between effective and less effective content marketers. According to Robert Rose, chief content strategist for CMI, although the results show that even those on the lower end of the effectiveness spectrum are promoting a variety of content […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

As 2014 comes to an end, our minds are naturally turning toward what is in store for the coming year. Fortunately, for those of us finalizing our strategic communications plans, we have inspiration in the form of predictions and trends to watch, sourced from PR and marketing thought leaders at a recent roundtable. Among the […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Today’s tumultuous media landscape has transformed how journalists and publicists do their jobs. New channels like social media are changing the game, but the most effective strategy for embracing and integrating new technologies is still largely misunderstood. To help publicists understand how to use new communications tools to their advantage, Canada’s top journalists recently offered […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Several questions on how non-profit organizations can use innovative marketing to generate funds were asked during the Q&A portion of our “Communications Trends for 2015” webinar. Valid concerns around securing investment for non-profit marketing were raised, but CMI’s Chief Strategy Officer Robert Rose asserted that the need for content creation and promotion is “as big, […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

A recent survey by the American Red Cross finds that despite only being in its third year, 41% of social users are aware of #GivingTuesday and nearly half (47 percent) of those aware said they planned to participate this year. Since its inception in 2012, #GivingTuesday has quickly grown from a grassroots movement to a […]

PR Newswire and the Content Marketing Institute (CMI) recently conducted a survey of marketing professionals to gain insight into content promotion tactics and strategies. The results will be discussed in a webinar on December 3, 2014. I caught up with CMI’s Chief Strategy Officer Robert Rose, to discuss some of the trends from the survey […]

PR Newswire and the Content Marketing Institute recently conducted a survey of marketing professionals to gain insight into content promotion tactics and strategies. The results will be discussed in a webinar on December 3, 2014. I caught up with CMI’s Chief Strategy Officer Robert Rose, to discuss some of the trends from the survey and […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Holiday shoppers are not just on the lookout for the best deals and bargains, but also practical advice that will help them shop smarter. Many non-retail businesses strategically used this opportunity to fill the void information and insert themselves in the conversation relevantly, a key trend among the Black Friday themed press releases on PRNewswire.com. If you’re one of […]

Nov 27, 2014

Thank You

A recurring theme on Beyond PR has been how the evolution of media and technology has impacted Public Relations and Marketing—broadly over the last two decades and specifically how the rapid shifts in digital channels and platforms affect our day to day jobs. As those of us in the United States take the day to […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Violence, destruction, even death have become so ingrained in our daily lives, from coverage of uprisings abroad to riots in cities across America, to storylines in videogames and movies as forms of entertainment that almost nothing is shocking anymore. With the advent of the internet and social media, real-time photo journalism is having a profound […]

Looking to press the “recall” button on that press release you just sent out? It happens more often than you’d think: the approved version of a release is lost in the ether, a product launch is rolled back, a personnel change impacts quote attribution and/or media contact, all leading to the question: how can I […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

    Loading...

Go to Top