PR Newswire’s audience research team makes thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution.  Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white […]

So much of content marketing revolves around getting your message to the right people. Sending a piece about global warming to someone who reports on fossil fuels just because you both share an interest in natural resources doesn’t cut it. And blanketing an entire industry with your work in hopes that it catches on is […]

Typos are not just embarrassing, they also can cost a lot of money. We’ve all heard horror stories of a missing number in a sales price and the eagle-eyed customers who reaped the savings. To avoid similar issues with your brand’s content, PR Newswire’s customer content services team copy edits hundreds of press releases every day and corrects thousands of would-be […]

Presentations are part of the job for most communications professionals and PowerPoint is the common tool of choice. Generally, the slide show presentation program makes it pretty easy for you to incorporate and modify images, photos, graphs and video; however, there are some tricks to the trade for making your multimedia look even more amazing. Please […]

Innovations in marketing will be discussed at length this week at The Marketo Marketing Nation Summit in San Francisco. “In today’s digital age, the buyer is in control,” says Ken Wincko, Senior Vice President of Marketing at PR Newswire. His session, “Revving the Revenue Engine: PR Newswire’s Secret to Demand Generation Success,” on Wednesday will discuss just […]

PR Newswire’s audience research team makes thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution.  Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white […]

Sometimes the best stories to put your efforts into are not your own. Especially if you are the National Aeronautics and Space Administration (NASA), an organization with an incredible base of loyal and eager fans who mostly grew up dreaming of being part of its bold explorations beyond our home planet. Those fans and advocates, […]

Maintaining a blog can be a rewarding way to showcase your expertise, passion and impressive writing skills—but it isn’t without challenges. The market is saturated with brand blogs, and it’s difficult and time-consuming to produce consistent, engaging content your audience craves. How does your brand become an industry influencer with a blog customers value? During PR Newswire and […]

Let’s begin with a little mental field trip. In the mid-2000’s, MySpace and Facebook were battling it out for social media dominance. On the front lines of MySpace, users had the creative freedom to customize virtually every aspect of their pages – backgrounds, colors, fonts, etc. – which resulted in both glorious personal expression … […]

Bloggers devote a lot of time to crafting compelling blog posts. Time is spent brainstorming the content, gathering information and then finally writing the perfect post. But the fun doesn’t end there—as the perfect post often requires the perfect visual to go with it. Maybe you’re lucky enough to be an excellent photographer, or at […]

PR Newswire’s audience research team makes thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution.  Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white […]

The buzz at Social Media Marketing World 2015 was not focused on new social platforms. Instead, the talk was about how to maximize efforts on the big seven. Facebook was particularly prominent in the conversation, followed by LinkedIn, Twitter, Pinterest, YouTube, Instagram and SlideShare.

Have you ever written a release that just didn’t perform as well as you had hoped?  You had great content, great links, and one heck of a great angle, but you only received handful of click-throughs to your website? It was probably not your content that resulted in a lackluster performance, but the formatting. I get […]

Stop me if you’ve heard this one: Three content marketers walk into a bar… Okay, so I haven’t quite crafted the perfect punchline yet. Fortunately I have a few hours before April first to finish that story. April Fools’ Day has traditionally been a day dedicated to jokes and good-natured antics. As children, the day […]

PR Newswire researchers make thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform. Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand […]

In this week’s Content We Love, we’re going to take a look at how one company leveraged their participation in a trade-show to bring attention to a new line of products. The 2015 International Home + Housewares Show earlier this month sold out with 2,115 exhibitors and had an increase in total buyer attendance. This […]

Today’s blogging community is dramatically different than what it once was. In the mid 1990s, online diaries sprang forth from discussion groups, bringing writers a more structured way to journal their personal thoughts and activities. Thanks to the introduction of tools like LiveJournal, Blogger and WordPress, blogging exploded in popularity in the early 2000s. Now, millions of blog posts are published each […]

Today we are going to dissect how each component of your press release can drive readership and engagement if done correctly. The first and perhaps most overlooked component of a press release is the headline.

  Cancer affects all of us in some way, whether through personal experience or watching loved ones battle this disease. There are many organizations that raise money for the most common forms of the illness, but when it comes to rare cancers, there is little funding for research. On Sunday, March 8th a team of PR Newswire’s colleagues […]

PR Newswire’s research group makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand […]

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