Nov 10, 2016 4 Ways to Avoid Miscommunications with the Media
A journalist’s coverage area is only one of many things to consider in your media relations strategy. Here are 4 ways understanding an individual’s preferences and behaviors can help avoid misunderstandings when pitching journalists.
Nov 09, 2016 How to Plan Content for Your Product Launch
Product collateral, email, advertising, and demo videos are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Here are tips on tapping into these tools effectively.
Oct 20, 2016 Score Big at the PRSA 2016 International Conference
Fall is a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. Here’s where you can find Cision October 23, 24 and 25 at #PRSAICON.
Before you hit send on your next press release distribution, listen to your audience and understand their needs. Keep reading for the five ways media monitoring software and content distribution go hand in hand.
Sep 13, 2016 Why More Content Does Not Drive Better Results
More content no longer equals more success. That’s because your audience cares more about quality than quantity, and the marketing industry has redefined what PR and content success is. Here’s how to keep up.
Sep 08, 2016 Be All In Or Get All Out With Content Marketing
You have to be fully committed to your content marketing says Content Marketing Institute founder Joe Pulizzi. Here are 7 takeaways from the #CMWorld sessions I’ve attended to help you commit to content success.
Ahead of Mark Hamill’s keynote at this year’s Content Marketing World, PR Newswire looks at his career and the three lessons content marketers and communicators can learn to strengthen their content distribution strategy.
Aug 31, 2016 10 Must-See Presentations at #CMWorld 2016
How you target your PR outreach via social media depends on the type of journalist and their preferences. Cision’s 2016 Global Social Journalism Study breaks down the five types of social media-using journalists and how to reach them.
When communicating your message across any medium, look for opportunities to reinforce your brand story. Here are three ways visual consistency can turn your brand into an icon.
There are three methods that are most commonly used for content press releases: the content teaser, content round-up and full-text syndication. Here we break down what those releases are, when to use them, and a quick tip for each.
When product and marketing teams are aligned, brands can take their product launches to the next level, inspiring customers to adopt and advocate for new products. Here are content and product managers’ tips for working together better.
You want your brand story to reach the marketing channels that matter, but you also need to do it efficiently. Satellite media tours can help you reach a large amount of viewers, listeners and readers within a short window of time.
The content and customer experience is owned by everyone at your company. It’s your entire brand’s responsibility to deliver one that’s not only exceptional, but also consistent. Learn how to find your brand voice and achieve both.
When it comes to creating and distributing video content, the investment of time and money can prove challenging. However, if you take the right steps, the investment doesn’t have to be outrageous – and will prove to be worth it.
Jun 29, 2016 3 Reasons Earned Media Still Rules
To connect with your audience, you need trust. You can’t force trust, though; you must earn it. Discover the role earned media plays in this and why top CMOs are waking up to the marketing power of earned media tactics.
Video is the language we communicate in today. In an interview, Larry Cardarelli, moderator of PR Newswire’s upcoming video production webinar, discusses 3 trending video practices facing modern content marketers.
Marketing success can’t rest solely on one person’s skills. Tackle the challenge of an ever-evolving playbook by building teams of valuable players. Get more tips from the Marketo Revvie winner for Marketing Team of the Year, Enterprise.
To align your content marketing strategy with the buyer’s journey, your sales pitch must be replaced with a conversation. Discover what information is beneficial and relevant to your target audience by asking these questions.