• Posted in Agency, Marketing, Public Relations
  • Tagged in trade shows, virtual press office, product launch
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There are many advantages to timing new product or service announcements around trade shows. In this post, you’ll learn when the best time is to release your new product news around an event.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, product marketing, trade shows, Event Marketing
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Launching a product at a trade show can help you earn attention and customers for your new product. However, it does come with risks. Avoid the tension by asking these four questions before unveiling a product at your next trade show.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in trade shows, Media Relations, Event Marketing
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Utilizing an electronic press kit and news release distribution after an event is a great way to extend the life of your brand’s trade show story. Follow these tips and you’ll experience the magic of a trade show long after it’s over.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, trade shows, Small Business PR, Event Marketing
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Exhibiting at your first trade show feels a lot like the first day of school. Everyone else seems to know where they’re going; you’re not even sure you’re in the right building. Navigate the chaos with these trade show marketing tips.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Integrated Marketing, trade shows, Visual Storytelling
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When planning to exhibit at a trade show, it’s easy to get caught up in glitz and glamour without thinking about visual consistency. However, you run the risk of hurting your brand. Learn how to stand out, while still looking good.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in Press Release Tips, trade shows, timing, press release distribution
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It used to be acceptable to wait until the day before or first day of a trade show to announce your event news. That’s no longer the case. Here are 4 tips to help you navigate press release timing in today’s trade show news cycle.

  • Posted in Marketing, Public Relations
  • Tagged in trade shows
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When preparing to attend a trade show, there are countless tasks to juggle. Between registration, booth design and travel arrangements, it can be easy to neglect one of the most important things you should do: pre-show marketing.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in marketing, environment, Earth Day, green, Content Marketing
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Going green is more than just a fad; it’s a big issue that a lot of people care about.  In honor of Earth Day, here are some simple tips to help you incorporate environmentally responsible practices in your marketing initiatives. Think Green, Even for Digital Marketing is very digital these days which is great news for […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in marketing, press release, Integrated Marketing, Content Marketing, multimedia news release, public relations, Content We Love
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In this week’s Content We Love, we’re going to take a look at how one company leveraged their participation in a trade-show to bring attention to a new line of products. The 2015 International Home + Housewares Show earlier this month sold out with 2,115 exhibitors and had an increase in total buyer attendance. This […]