How you end a press release is as equally important as how you begin it. Your boilerplate is your chance to tell the reader about your company or organization. Follow these tips to write one that wraps your message up right.
There are many boxes to check when getting your news release or content ready for distribution. A typo can put it all at risk by disrupting your audience’s reading experience. Here are the 3 most common press release mistakes we spot.
If you’ve persuaded audiences to read past your press release’s headline, the introduction is where you must seal the deal to keep them engaged. Follow these tips to write a press release introduction that delivers on your headline.
Consider the sentence “Someone left ___ coffee mug in the office cafeteria.” Which pronoun do you first think of to fill in that blank? His? Her? Their? Our Grammar Hammer discusses the recent resurgence of they as a singular pronoun.
When you write for a living, it’s easy to fall prey to a favorite word’s siren song. Our Grammar Hammer discusses five words that are overused in PR and marketing and how to limit their use so your message doesn’t fall on deaf ears.
When you talk about turkey with all the trimmings, what do you call the dish that accompanies the bird? Our Grammar Hammer tackles the stuffing vs. dressing debate and why it’s important to understand a language’s regional variations.
How can you ensure your press release gets in front of the right audience when there’s so much competition for attention? These 4 tips will help you write a press release that cuts through the clutter and makes a lasting impression.
September 24th marked the 11th annual National Punctuation Day. In honor of it, our Grammar Hammer answers the question “What punctuation mark do you find the most difficult to master?” and offers her three tips for mastering it.
Where do you place punctuation when you’re dealing with quotation marks? PR Newswire’s Grammar Hammer explains whether punctuation should go inside or outside of quotes – and why the answer isn’t so simple.
Jul 29, 2015 Grammar Hammer: Passed vs. Past
Do you struggle with distinguishing between “past” and “passed” in your writing? PR Newswire’s Grammar Hammer looks at the different meanings of each word and shares tips on how to remember to use them properly.
Press releases, blog posts, media rooms and email pitches often include references to people at your organization. How and when to capitalize their titles can lead to heated debates among colleagues.
The press release of 2015 looks very different compared to what PR Newswire first distributed in 1954. However, we still see some die-hard press release practices that are less necessary in today’s digital world.
May 28, 2015 Grammar Hammer: Hone In or Home In?
Inc.com recently published a list of 20 embarrassing errors even smart writers make. Among the most commonly misused expressions was the phrasal verb “honed in.” PR Newswire’s Grammar Hammer explains the difference between home in and hone in.
Apr 16, 2015 5 Superpowers of a Good Copy Editor
Typos are not just embarrassing, they also can cost a lot of money. We’ve all heard horror stories of a missing number in a sales price and the eagle-eyed customers who reaped the savings. To avoid similar issues with your brand’s content, PR Newswire’s customer content services team copy edits hundreds of press releases every day and corrects thousands of would-be […]
Mar 17, 2015 Grammar Hammer: It’s vs. Its
It’s just three letters (with or without an apostrophe). It’s one way of saying “it is.” “Its” is a simple possessive of a pronoun. It’s also one of the biggest grammar errors according to the Blue Book of Grammar and Punctuation. To quickly check which word you should use, replace your version of the three […]
Feb 10, 2015 Grammar Hammer: Apostrophes After “-S”
My boss and I had a discussion earlier this week on the proper use of the apostrophe when the word you’re adding the apostrophe to ends in “-s” or “-es” (for the record, his last name ends in -es). To my surprise, I was unable to find a single resource willing to make a definitive […]
"If you can't find what you're looking for, create it yourself" — love! Great advice #cmcle — Cathy Spicer (@cathyspicer) January 16, 2015 The first stage of any concept is rarely pretty. Staring at a blank canvas at the start of a project (a writing assignment, a marketing plan, a book concept) is daunting, and […]
Jan 27, 2015 Grammar Hammer: Incent, Incentive, Incentivize
A classic marketing tactic is to create a promotion that gives potential customers an incentive to buy. Almost every advertisement for a new car includes incentives for trading in your old one, or having the dealership do your taxes and double your refund to use as your down payment. One highly-publicized example of “incentive marketing” […]
Every New Year I make a list of things I resolve to do “more” or “less” of. This year, I’ve decided to focus those resolutions on enhancing my blogging skills. However, I think anyone who hopes to become a better blogger this year can borrow from a few of the rules I’ve set for myself to […]