Every piece of content you produce needs to be easy to share.

PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with Global National’s Washington Bureau Chief.

There isn’t a formula for designing a successful content marketing program; the answers will come during its planning and execution. Here are the three questions content marketers should ask along the way.

Distributing content via a newswire service can help public relations and marketing professionals reach new customer segments and build relationships with new influencers. But did you know your wire service provider can do much more?

Press releases are becoming more common as a way for content marketers and blog managers to drive traffic to their owned media channels. Learn how to develop and execute a content release strategy from start to finish.

PR Newswire’s research team makes thousands of updates weekly to our Agility platform’s media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with a writer at Thomson Reuters.

It’s tempting to fall into the habit of pushing out a single press release before moving on to your next project. However, there are many times when sending out multiple press releases around a topic can dramatically increase results.

The art of sharing your content is similar to cooking a great meal. While there are many ways to accomplish the task, some ingredients are more vital than others to guarantee tasty results.

Press releases, blog posts, media rooms and email pitches often include references to people at your organization. How and when to capitalize their titles can lead to heated debates among colleagues.

When preparing to attend a trade show, there are countless tasks to juggle. Between registration, booth design and travel arrangements, it can be easy to neglect one of the most important things you should do: pre-show marketing.

PR Newswire’s research team makes thousands of updates weekly to the database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution. Here is a sampling of recent media moves and news updates.

This Father’s Day, Dove is launching First Fatherhood Moments, a campaign celebrating the emotional moment a man first learns he’s going to be a dad. Video, data and user-generated content combine for this edition of Content We Love.

Content is an increasingly critical part of successful marketing campaigns. However, should the practitioner’s focus be on Content or Marketing? Or is the answer: focus on Publishing?

A smart director isn’t going to cast an untested actor as the lead in next summer’s blockbuster. As the director of your company’s marketing, why would you select weak content as the cornerstone of your next campaign?

The depth of actionable business intelligence that’s available through brand monitoring is worth the price because of the opportunities that monitoring offers. Learn how brand monitoring can help your company market itself more efficiently.

PR Newswire’s research team makes thousands of updates weekly to the database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution. Here is a sampling of recent media moves.

The press release of 2015 looks very different compared to what PR Newswire first distributed in 1954. However, we still see some die-hard press release practices that are less necessary in today’s digital world.

As business demands skyrocket, best practices shift and resources shrink, most of us are working on PR and marketing teams that must be leaner and meaner in how they approach their projects. Learn how to do a lot with little.

When telling your brand’s story across different geographies and languages, it can be a challenge to gauge the success of your message. Learn how to use press release analytics to pin down your international communications strategy.

If it’s not compelling enough, that white paper or video you spent weeks working on will be overshadowed by the photo of kittens your friend just tweeted. Because of this, your content marketing can’t be adequate. It must be remarkable.

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