• Posted in Agency
  • Tagged in distribution
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Learn how Michelle Damico Communications leveraged PR Newswire’s distribution channels to increase online visibility, influencer pickup, and a client’s book sales.

  • Posted in Agency, Public Relations
  • Tagged in multimedia, distribution, case study, messaging
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Getting your message to break through the noise is a complex task, but when that message challenges common misconceptions, it can be even harder. In a recent case study, we discovered how National Safety Council (NSC) faced that challenge with their #CallsKill campaign and share some tips to keep in mind when planning a content marketing strategy that revolves around challenging misconception.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Visual Storytelling, Content Strategy
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Once you’ve made the decision to include multimedia in your marketing content, follow these tips to decide what type of multimedia to include, how to include it and how it fits within your overall strategy.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, Customer Advocacy, Content Marketing
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Advocacy marketing isn’t just a passing fad. If the conversations at Influitive’s Advocamp were any indication, more and more marketers are beginning to understand and embrace its power. And if you haven’t, you need to. Immediately.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Media Relations, Brand Monitoring, Media Monitoring, Influencer Marketing
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Reaching your audience at the right moment, with the right content, on the right channel is a goal every communicator dreams of. Achieving it is possible with the right media monitoring and targeting tool delivering the right data.

  • Posted in Marketing
  • Tagged in Customer Advocacy, Content Marketing, content
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Customer advocates who want to collaborate on content can be powerful allies in your marketing program. Before you rush into things, though, it’s important to identify which content formats will be the best fit.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Media Relations, Brand Monitoring, Media Monitoring, audience research
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If your PR agency doesn’t have the proper processes in place, it can be time-consuming to thoroughly research media, tailor pitches and provide other vital services to every client. Follow these 3 tips to delight clients efficiently.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, Customer Advocacy, Content Marketing, Influencer Marketing
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If you’re not using case studies, testimonials and user-generated content in your marketing and PR, you’re missing an opportunity. Here are 6 ways integrating customer advocacy content in your content marketing can elevate your brand.

  • Posted in Press Release Quick Tips
  • Tagged in Writing Tips, newsjacking, Content We Love
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In a recent press release, Cheetos decided it’s not enough to jump on the election bandwagon. They’re driving their own (election) party bus as Chester Cheetah sinks his teeth into politics and campaigns for mayor of Chester, Montana.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in Press Release Tips, Content We Love
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Creating immersive content doesn’t have to be difficult. Continue reading to learn how Canine Company’s latest press release inspired audience engagement by putting an interactive – but simple – twist on the popular “top tips” release.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in back to school, Content Marketing, timing, Content We Love
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With all of the back-to-school messages out there, how does a brand make their content stand out on the playground? Kids ‘R’ Kids Learning Academies thoughtfully tackled that challenge with their recent press release.

  • Posted in Press Release Quick Tips
  • Tagged in LGBT, Content We Love
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Video is an excellent way to drive engagement for PR and marketing content; however, it requires time and resources to create. As Esurance recently demonstrated, the rewards far outweigh the costs if you have the right strategy in place.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in marketing, nonprofit, communications, PR
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Marketing a nonprofit organization can seem a daunting task. You don’t always have the resources or staff to dedicate to a communications plan. So where to begin? I sat down with Mandy Herbert, Director of Marketing and Public Relations for Patient Services, Inc. (PSI), an organization that helps people with chronic illnesses afford life-saving treatments, […]