Getting your message to break through the noise is a complex task, but when that message challenges common misconceptions, it can be even harder. In a recent case study, we discovered how National Safety Council (NSC) faced that challenge with their #CallsKill campaign and share some tips to keep in mind when planning a content marketing strategy that revolves around challenging misconception.
Once you’ve made the decision to include multimedia in your marketing content, follow these tips to decide what type of multimedia to include, how to include it and how it fits within your overall strategy.
Mar 25, 2016 Why Now Is the Time to Embrace Advocacy Marketing
Advocacy marketing isn’t just a passing fad. If the conversations at Influitive’s Advocamp were any indication, more and more marketers are beginning to understand and embrace its power. And if you haven’t, you need to. Immediately.
Reaching your audience at the right moment, with the right content, on the right channel is a goal every communicator dreams of. Achieving it is possible with the right media monitoring and targeting tool delivering the right data.
Jan 21, 2016 How to Share the Love with Customer Advocacy Content
Customer advocates who want to collaborate on content can be powerful allies in your marketing program. Before you rush into things, though, it’s important to identify which content formats will be the best fit.
If your PR agency doesn’t have the proper processes in place, it can be time-consuming to thoroughly research media, tailor pitches and provide other vital services to every client. Follow these 3 tips to delight clients efficiently.
If you’re not using case studies, testimonials and user-generated content in your marketing and PR, you’re missing an opportunity. Here are 6 ways integrating customer advocacy content in your content marketing can elevate your brand.
In a recent press release, Cheetos decided it’s not enough to jump on the election bandwagon. They’re driving their own (election) party bus as Chester Cheetah sinks his teeth into politics and campaigns for mayor of Chester, Montana.
Creating immersive content doesn’t have to be difficult. Continue reading to learn how Canine Company’s latest press release inspired audience engagement by putting an interactive – but simple – twist on the popular “top tips” release.
With all of the back-to-school messages out there, how does a brand make their content stand out on the playground? Kids ‘R’ Kids Learning Academies thoughtfully tackled that challenge with their recent press release.
Video is an excellent way to drive engagement for PR and marketing content; however, it requires time and resources to create. As Esurance recently demonstrated, the rewards far outweigh the costs if you have the right strategy in place.
Apr 29, 2015 7 Steps for Effective Nonprofit Communications
Marketing a nonprofit organization can seem a daunting task. You don’t always have the resources or staff to dedicate to a communications plan. So where to begin? I sat down with Mandy Herbert, Director of Marketing and Public Relations for Patient Services, Inc. (PSI), an organization that helps people with chronic illnesses afford life-saving treatments, […]