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  • Tagged in media targeting, Media Relations, audience research
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Many newsrooms are turning away from location-based beats and focusing instead on regional coverage of larger issues and topics. For PR professionals used to the natural pairing of geography and news, here are a few ways to embrace it.

  • Posted in Agency, Marketing
  • Tagged in Marketing Strategy, trade shows, Event Marketing
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The primary purpose of the Republican and Democratic national conventions was to nominate the parties’ candidates; however, they also offered a master class in event marketing. Get inspiration for your next event with these tips.

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  LinkedIn has come a long way from its start as a conduit for creating professional connections. In fact, LinkedIn quickly is making inroads into newsrooms as a place for research, sourcing, and listening, allowing journalists to follow issues and pull stories out of conversations. Journalists can keep their ears open for nuggets through groups […]

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Amtrak has opened up a new can of worms, and it appears the fish are biting. By now, you’ve likely heard of the #AmtrakResidency program the company plans to offer writers. In case you missed this story, it began Dec. 23 on the PEN America site.  Author Alexander Chee casually mentioned his favorite place to […]

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  • Tagged in Press Release Tips, Visual Storytelling
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If you tuned in last week to the Bulldog Reporter PR University webinar Mastering Interactive News Releases: 7 PR Secrets of Digital Press Releases That Woo Editors and Wow the Public, you likely came out with more than seven secrets. The powerhouse panel of social media and PR experts included: Taylor L. Cole (@TravelwithTLC), director […]

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Blog Notes is a weekly helping of blogs recently reviewed on PR Newswire for Bloggers. Would you like your blog reviewed? Tweet PR Newswire media relations manager Christine Cube at @PRN4Bloggers. TV Fanatic is a big source for TV news, reviews, spoilers, photos, and information. “Our team of writers and programmers work around the clock […]

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Blog Notes is a weekly helping of blogs recently reviewed on PR Newswire for Bloggers. Would you like your blog reviewed? Tweet PR Newswire media relations manager Christine Cube at @PRN4Bloggers. I find blogs everywhere. This blog candidate arrived by mail — a catalog from Design Within Reach. The content caught my eye pretty quickly. Then […]

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The Grammar Hammer, who is also known to her friends as Cathy Spicer, is on vacation this week.   So while she’s away, we’re giving our readers a chance to know her better, in this edition of Inside PR Newswire. The key to quieting the chatter in Cathy Spicer’s life is simple. She picks up her […]

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Blog Notes is a weekly helping of blogs recently reviewed on PR Newswire for Bloggers. Would you like your blog reviewed? Tweet PR Newswire media relations manager Christine Cube at @PRN4Bloggers. The Daily Truffle is a Los Angeles social diary and has been called “the most knowledgeable blog about life in L.A.,” by the Hollywood Reporter. […]

  • Tagged in Integrated Marketing, Social Media
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When it comes to Twitter, engagement is key, says Peter Greenberger, Twitter’s director of sales in Washington, DC. “Followers is somewhat of a vanity metric,” Greenberger said Wednesday, during a Social Media Week panel on Life at the Intersection of Search and Social in Washington. “You are who you follow and you are who you […]

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Blog Notes is a weekly helping of blogs recently reviewed on PR Newswire for Bloggers. Would you like your blog reviewed? Tweet PR Newswire media relations manager Christine Cube at @PRN4Bloggers. It’s Monday. Like most Mondays — MLK Day and Inauguration Day included (happy greetings on both!) — many folks start off with coffee. A blog […]

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Blog Notes is a weekly helping of blogs recently reviewed on PR Newswire for Bloggers. Would you like your blog reviewed? Tweet PR Newswire media relations manager Christine Cube a @PRN4Bloggers. Combat! blog is, at times, a political blog, but it also occasionally dabbles into a broader commentary on society. The tagline “oppositional culture for an occupied […]

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The Bold Blend is written by freelance writer and blogger Barbara Davis, who admits she’s a hopeless coffee addict. Davis is wife to “Mr. Coffee” and mother of two young children (nicknamed Latte and Half-Caff), and she writes about literally everything. The Bold Blend covers a big variety of lifestyle items, including fitness, food, favorite things and product reviews […]

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In observance of February’s Black History Month, PR Newswire’s multicultural team profiled some notable blogs. We took a close look at a number of diverse African-American blogs that cover a range of topics, from urban automobiles and travel adventures to beauty and relationships. BrownGirlsFly is a  self-proclaimed “melanin-infused perspective on travel.” It details the travel adventures […]

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With the inauguration now behind us, we figured it was timely to visit a political blog that proudly boasts “having an opinion never goes out of style.” PunditMom is written by Joanne Bamberger, an award-winning broadcast journalist who has advised a variety of political and institutional clients on social media strategy. She is one of […]

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When folks travel, they come back with some great stories. Andrew Woodall loved everything about Rome. He majored in ancient history and especially loved studying ancient Romans at the University of Nottingham. But on the two occasions he visited that beautiful city, he lost his wallet. It’s literally the only place his wallet has ever […]

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You might assume a foodie’s favorite food would be something fancy. Not so much with Jordana Gailard. She’s a steak-and-potatoes kind of girl.  In fact, if you were to try to commandeer her grill, she’ll let you know the error of your ways. “I grill my own steaks for lunch,” the 26-year-old Albuquerque native says […]

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Natalie Bering doesn’t remember the first picture she ever took, but she knows when she fell in love with photography. It was her fourth grade field trip to Washington, DC. She took loads of pictures with her new disc camera and not a single shot turned out. But that’s all it took. “I love capturing […]

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To some, the idea of walking away from email, Twitter, and Facebook for an hour seems impossible. But Tom Miale looks forward to unplugging for a bit each day. He’s not doing mantras or meditating. Miale spends that hour doing research. “I try to take an hour where I’m not distracted by email and social […]

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It’s been a busy couple of days at the Democratic National Convention. PR Newswire has been working hard to distribute the releases, speech text, and schedules for the media to do its thing. PRN’s Jean Arnold, director of customer content services, has been closely working with the Democratic National Convention Committee in the Joint Press […]

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