The importance of quality content is not confined to the United States alone; audiences all over the world are in search of information that is valuable to their needs and produced by a trustworthy source. While distribution services allow you to send your news to countries around the globe, it’s not as simple as hitting […]

“Where do I start?” This is one of the most common questions I get from clients just dipping their toe into international.  Building and launching an international communications plan is a daunting task.   Whether you’re starting from scratch, or revising a prior plan that did not quite work to meet your goals, it’s best to […]

A classic marketing tactic is to create a promotion that gives potential customers an incentive to buy. Almost every advertisement for a new car includes incentives for trading in your old one, or having the dealership do your taxes and double your refund to use as your down payment. One highly-publicized example of “incentive marketing” […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

As Caitlin Carragee discusses in the blog post “Let’s Get Personal(ized),” content that is tailored to audience preferences makes the reader feel special or, as content marketers would say, “surprised and delighted.” When content is targeted specifically to the reader’s preferences, the messages become stickier and the brand is more memorable. As a marketer myself, […]

Remember back in the 80s and 90s how cool it was to get all of the “personalized” merchandise that had the most popular names featured on them? Pencils with “Jennifer” and “Michael,” key chains with “Steve” and “Jamie,” if you can think of it, chances are there is a name version somewhere out there. Carrie […]

Last month, Elizabeth Yekhtikian, vice president, media strategy at Inkhouse PR, shared insights from reporters at ABC, Bloomberg, Forbes, Fox and TIME on what they’d like to see from PR and communications professionals in 2015. Though they won’t be shocking to any seasoned professional, the points made bear repeating if you want to make them […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Journalists aren’t just experts in their given beat, they are also highly developed writers with a keen eye for proper punctuation and grammar. For PR pros to have their media pitches taken seriously, they must pay the same attention to detail or risk having their pitch sent straight to the trash bin. According to The Pew […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Not every company sells the new,  “cool” product that makes the top of  their target customer’s “must-have” wishlist. Sometimes a particular product or solution only becomes of interest when the buyer has discovered a previously unidentified need and has already begun researching options. At this point, the buyer knows what problem they want to solve […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Over the holidays New York Post business reporter, John Crudele, published an article sarcastically “gifting” coverage to a select handful of PR people whose pitches had originally gone unanswered. Why these pitches were unsuccessful is explored […]

Last week we shared part one of our mini-series “How to Match Your Video Style with Marketing Goals,” which touched upon choosing the right tone and style. Here are the final five tips that can help any BtoB or BtoC marketer send the right messages with their video campaigns: Tip 6: Don’t Stop at One. […]

Every New Year I make a list of things I resolve to do “more” or “less” of. This year, I’ve decided to focus those resolutions on enhancing my blogging skills. However, I think anyone who hopes to become a better blogger this year can borrow from a few of the rules I’ve set for myself to […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

According to a new study by Scholastic, reading aloud to children even after they have learned to read independently helps them develop a lifelong enjoyment of reading. When you think about it, a similar lesson can be applied to the daily practice of public relations. The ultimate goal of many press releases is to win […]

Last week’s blog post “People, Brands and Trust: Turning Consumer Confidence into Advocacy” delved deep into the results of Edelman’s 2014 Trust Barometer as presented in a roundtable discussion featuring Edelman’s Managing Director of Corporate and Public Affairs, Ron Guirguis and PR Newswire’s Senior Vice President of Marketing, Ken Wincko. This week, I sat down with […]

Amanda Laird of PR Newswire’s CNW Group recently had the opportunity to interview James Bradshaw, Media Reporter for Canada’s The Globe and Mail on Beyond the Wire. The full interview covers an inside view of reporting on the media industry, a day in the life of an ultimate news junkie, and some important tips for […]

Marketers: It’s time to jump on the video bandwagon—which is really more like a freight train.  However, shouting “DO VIDEO!” without providing the guidance to actually create the video is pointless.  Whether you are in BtoB or BtoC, part one of our two-part video tips series will help you enable the discussions that really need […]

2014’s biggest achievement in the non-profit space is a no-brainer– the donations for The ALS Association driven by Pete Frate’s inspirational #icebucketchallenge video set a new precedence for the industry. I can only dream that every non-profit has this kind of luck in 2015 but, realistically, not every organization will benefit from a viral hit. […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

For PR and marketing pros, the New Year symbolizes unknown changes in technology and audience behavior that are inevitably to come. Conquering the challenges that arise from unexpected change is both an exciting and nerve-wracking feeling. Some of the obstacles we faced in 2014 included defining the right goals, producing enough content to accommodate the […]

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