PR Newswire’s research team makes thousands of updates weekly to our Agility platform’s media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with a writer at Thomson Reuters.

It’s tempting to fall into the habit of pushing out a single press release before moving on to your next project. However, there are many times when sending out multiple press releases around a topic can dramatically increase results.

The art of sharing your content is similar to cooking a great meal. While there are many ways to accomplish the task, some ingredients are more vital than others to guarantee tasty results.

Press releases, blog posts, media rooms and email pitches often include references to people at your organization. How and when to capitalize their titles can lead to heated debates among colleagues.

When preparing to attend a trade show, there are countless tasks to juggle. Between registration, booth design and travel arrangements, it can be easy to neglect one of the most important things you should do: pre-show marketing.

PR Newswire’s research team makes thousands of updates weekly to the database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution. Here is a sampling of recent media moves and news updates.

This Father’s Day, Dove is launching First Fatherhood Moments, a campaign celebrating the emotional moment a man first learns he’s going to be a dad. Video, data and user-generated content combine for this edition of Content We Love.

Content is an increasingly critical part of successful marketing campaigns. However, should the practitioner’s focus be on Content or Marketing? Or is the answer: focus on Publishing?

A smart director isn’t going to cast an untested actor as the lead in next summer’s blockbuster. As the director of your company’s marketing, why would you select weak content as the cornerstone of your next campaign?

The depth of actionable business intelligence that’s available through brand monitoring is worth the price because of the opportunities that monitoring offers. Learn how brand monitoring can help your company market itself more efficiently.

PR Newswire’s research team makes thousands of updates weekly to the database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution. Here is a sampling of recent media moves.

The press release of 2015 looks very different compared to what PR Newswire first distributed in 1954. However, we still see some die-hard press release practices that are less necessary in today’s digital world.

As business demands skyrocket, best practices shift and resources shrink, most of us are working on PR and marketing teams that must be leaner and meaner in how they approach their projects. Learn how to do a lot with little.

When telling your brand’s story across different geographies and languages, it can be a challenge to gauge the success of your message. Learn how to use press release analytics to pin down your international communications strategy.

If it’s not compelling enough, that white paper or video you spent weeks working on will be overshadowed by the photo of kittens your friend just tweeted. Because of this, your content marketing can’t be adequate. It must be remarkable.

PR Newswire’s research team makes thousands of updates weekly to the database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution. Here is a sampling of recent media moves and news updates.

PSAs are very important for organizations trying to raise awareness around an issue. However, getting people to pay attention isn’t easy. So what do you do to make them listen? You get Dwayne Johnson, AKA The Rock, to tell them for you.

Today’s audiences are hungry for content, but individuals are following their own customized path of consumption. By offering a diverse menu of content types, you will be better positioned to feed your audience’s wide-ranging appetites.

Consistent social media monitoring and adjusting of your social strategy is a must. We recently tested a variety of techniques for how we post to social; here is what we learned was most effective at boosting engagement.

Quoting your brand’s thought leaders in a press release can be an effective way to offer readers a peek into your organization and inspire them to take action. Learn how to strategically leverage quotations with these five tips.

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