Sep 27, 2016 How To Use Social Media At An Event
You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Here are three key tactics for taking advantage of social media during a trade show.
When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches, and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
Online press kits offer event marketers a one-stop shop to reach journalists, influencers and trade show attendees. However, a lot needs to go into getting it right. Make sure your next online press kit has these 10 features.
There are standard best practices that can be applied across all trade show marketing. However, to make a memorable impact, you need to consider the appetite of your show’s specific audience and customize content to it.
By weaving a cohesive and meaningful narrative throughout your press kit content, you can lay the groundwork for compelling media coverage and customer conversions. These four simple steps will make your next press kit a page-turner.
May 13, 2015 6 Tips for Trade Show Press Releases
If your brand has a presence at industry events, you have a story to tell. Whether you aim to create brand awareness or drive traffic to a booth, you have quality content to share. Read on for tips on crafting your trade show release.