Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

The growth of online and offline communication channels has placed companies under a public microscope, and as a result consumers are more fickle about the brands they choose to support. Media fragmentation and information overload has made it much more difficult for communicators to single-handedly keep track of all the information that is publicly available […]

Communicators are busy people and their responsibilities require not only creative writing skills but technical savvy as well. Responsibilities include writing and distribution of press releases, engaging and pitching media, preparing media clipping reports, and the list goes on. The key to successful PR comes down to prioritizing and having the right tools. Agility is PR […]

An organization’s greatest asset is their reputation. It greatly influences consumer purchase decisions and what brands they will devote their loyalty to. Should a brand fail to carefully prepare for a crisis, it can take months or even years to bounce back and regain that trust. Access to instant news via social media and mobile […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Consumers are devoting a greater amount of attention on their health and wellness, and a large part of that is researching where their food and water comes from. Food and beverage brands now have a responsibility to supply this information to their consumers because their credibility and reputation greatly depends on it. FIJI® is proactively owning […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

PR and marketing teams are leveraging each other’s strengths to meet new audience demands, giving rise to content marketing and brand journalism as desired skill sets. Both are involved with creating content that audiences find interesting and useful, but does that mean they are one in the same? Can the terms “content marketing” and “brand […]

A commonly asked question in this industry is, “What does a PR professional do?” Even after four years of studying public relations in college and reading countless definitions, defining a PR professionals’ job role is still difficult,  but vital, to master. PRSA states, “Public relations is a strategic communication process that builds mutually beneficial relationships […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

A principle of great content marketing is to give your audience information that they didn’t know they needed in order to keep your brand top of mind when they do need you. My favorite example of this is the AP Stylebook twitter handle. Affectionately known as “the journalist’s bible,” the AP Stylebook regularly tweets writing […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Famously dubbed the “Me Me Me Generation” by Time Magazine in 2013, millennials have gotten a bad rap for being lazy, narcissistic, and entitled. But the mainstream still has a vested interest understanding the passions and behaviors of this elusive generation, whose innate tech-savviness has become one of the driving forces behind innovation today. A […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Strategic communications teams are tasked with owning the brand story and providing consistent messaging to the marketplace, while tracking outcomes and proving ROI. But due to fragmented audiences across a multitude of channels and screens, these focus areas are an even greater challenge to manage. Images and videos serve as the one unifier across all […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Tools like media databases, monitoring platforms and social media have made public relations a more sophisticated practice, enabling PR pros to conduct thorough research on the professional as well as personal interests of target influencers. Yet in spite of the availability of resources to help communicators refine their media pitching, there are still many occurrences when journalists […]

The news release has evolved greatly over the last 20 years since the advent of the online world; it is no longer just the domain of journalists, but also consumers who are looking for trusted sources of data to inform their purchase decisions. These tips and guidelines are designed to help you reach the various […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

A study by Chartbeat which looked at user behavior across 2 million web visits over a one-month period found that most people who clicked on a link did not read the content, and that 55% of web-surfers spent less than 15 seconds on the page. The key takeaway for PR and marketing pros is that […]

Video is currently one of the best ways for any company to engage target audiences and influence behavior. Most Western companies post their visual messaging on their own website and on YouTube, then cross their fingers hoping it will take off virally. While social networks have enabled us to transcend international borders and connect with […]

Conversations between communicators and designers can be a bit frustrating. You either don’t have a clear idea of what you want the visual to look like. Or, maybe you know exactly what you want, but are having trouble getting that result. Let’s break down a couple of typical conversations that happen during the design process, […]

My boss and I had a discussion earlier this week on the proper use of the apostrophe when the word you’re adding the apostrophe to ends in “-s” or “-es” (for the record, his last name ends in -es). To my surprise, I was unable to find a single resource willing to make a definitive […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Beyoncé recently surprised fans by announcing the launch of a new vegan home delivery meal service based on her own experience with trying a vegan diet. Given the magnitude of her star-power and general public obsession with all things Beyoncé, a story like this sounds like typical tabloid-fodder. However, the official press release titled, “Beyoncé […]

    Loading...

Go to Top