Apr 19, 2017 Earnings Pitfalls to Avoid
Corporate communications professionals can learn from past earnings release pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter.
Apr 17, 2017 Take Your Earnings Release to the Next Level
Every quarter, the earnings release raises the stakes for corporate communications professionals. Here’s how to plot your course.
Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals […]
There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media […]