• Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, blog, press release distribution
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Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.

  • Posted in Agency, Press Release Quick Tips
  • Tagged in Investor Relations, press release, earnings, Press Release Tips
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Corporate communications professionals can learn from past earnings release pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earnings, Press Release Tips, earnings tips, corporate communications
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Every quarter, the earnings release raises the stakes for corporate communications professionals. Here’s how to plot your course.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, multimedia, Media Relations, news release, public relations
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Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Press Release Tips, PR trends, PR strategy, public relations
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  There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media […]