• Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Social Media, nonprofit, content distribution
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Nonprofits need to be on the lookout for PR and marketing strategies that will make their message stand out and attract new donors and volunteers. Here are 3 proven tactics for foundations and not-for-profit organizations.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in SEO, content distribution
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SEO and discoverability are both important, but not the same. One’s a tactic, the other an adjective that describes a content promotion goal. Learn more about the differences and how to make your content marketing more discoverable.

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  • Tagged in media moves
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Start your week off in the know. Check out the latest media industry news including the new public editor at The New York Times, and the new political editor at Business Insider.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in webinar, Marketing Strategy, content distribution, multi-channel marketing
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As a marketer, you must prioritize communicating with your audience across all of the channels they use. Marketing leaders discuss why multichannel marketing is worth it – and how to make a multichannel content strategy work for you.

  • Posted in Agency, Marketing
  • Tagged in Marketing Strategy
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Marketing success can’t rest solely on one person’s skills. Tackle the challenge of an ever-evolving playbook by building teams of valuable players. Get more tips from the Marketo Revvie winner for Marketing Team of the Year, Enterprise.

  • Posted in Agency, Marketing, Tracking & Measurement
  • Tagged in Measurement, Marketing Strategy, multi-channel marketing
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PR and marketing pros are called on to measure the precise impact of their efforts and optimize content creation and distribution. Learn how to continuously improve your multichannel marketing with the Plan, Do, Check, Act approach.

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  • Tagged in media moves
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Start your week off in the know. Check out the latest media industry news including a new editor-in-chief at Prevention, a new publisher at Advertising Age, and an interview with a senior writer at The Deal.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Content We Love
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Connect your public relations strategy to the bottom line by connecting your brand’s story to customers’ purchase decisions. This priceline.com press release shows how it’s done by reaching Millennials with tips to beat travel FOMO.

  • Posted in Agency, Press Release Quick Tips
  • Tagged in Writing Tips
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Inspired storytelling and strong visuals can help today’s PR agencies start conversations, interest media and hook new customers for their clients. The key is getting buy-in for your ideas. Learn how with these tips.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Video Marketing, Visual Storytelling
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To be successful at online video marketing, you need to tell your brand story in a visually compelling, easy-to-understand way. Follow these five tips to write a video script that impresses viewers and converts leads.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips
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From “What am I writing about again?” to “Is this the best word to include in this sentence?” there are questions that PR and marketing pros need to answer when writing and editing press releases. Here are 6 tips to help.

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  • Tagged in media moves
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PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus reviews of four sports blogs you should be reading.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in pr tactics, Media Relations, newsjacking, Influencer Marketing, Visual Storytelling
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The best way to ensure influencers see and engage with your press release is by including compelling multimedia content – photos and videos that stand out from the crowd. Here are a few visual storytelling ideas to get you started.

  • Posted in Agency, Marketing
  • Tagged in Marketing Strategy, Writing Tips
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To align your content marketing strategy with the buyer’s journey, your sales pitch must be replaced with a conversation. Discover what information is beneficial and relevant to your target audience by asking these questions.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in content curation, Social Media, multi-channel marketing, Visual Storytelling
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An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. Follow these tips for serving up graphics and video that promote your content marketing.

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  • Tagged in media moves
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PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with Globe and Mail journalist Carly Weeks.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Data Storytelling, Writing Tips, Content We Love
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KAYAK data scientists and travel experts created their 2016 Summer Travel Hacker Guide by using site analytics to uncover destination trends and travel tips. Discover why it’s our latest Content We Love.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, trade shows, multi-channel marketing
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When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches, and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

  • Posted in Public Relations
  • Tagged in Small Business PR
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This year’s National Small Business Week theme – “Dream Big, Start Small” – is an excellent reminder of the challenges new business owners face. Here are 4 public relations tactics that will help you achieve big visibility on a small budget.

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PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with CNN en Espanol’s Ismael Cala.

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