Buyers – businesses, consumers and governments — are changing their behaviors, driven by changes in the communications channels and technologies they use to research purchases and share information with peers, bringing new opportunities and challenges for public relations to the fore. Earned media mentions hold particular sway with potential buyers, which means PR can deliver […]

Results of the second annual PR Newswire/PR News Survey are in and they are both stunning and unremarkable.  Stunning: more than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention.  If just one minute […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team. Free articles on how to enhance your media relations are available for download in the public relations category […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

Social media and a growing demand for compelling stories among audiences has drastically evolved the press release from what it used to be. The cut and dry corporate language of yester-year no longer has a place in today’s media environment that is brimming with content competing for attention. Knowing how to craft a press release […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

The United States has many multicultural audiences – and then there’s the rest of the world to consider. To be successful in today’s globalized economy, companies must create and target messages that emotionally connect with a broad spectrum of cultures. A model example of how to craft messages that transcend cultural and language barriers can […]

The closing remark of Fred Cooke, CEO of Golin, upon accepting the 2014 PRSA Gold Anvil Award truly summed up the challenge for the industry today: “I think that the PR industry needs more balls.” For a long time there’s been the perception that PR doesn’t believe in data, PR doesn’t have accurate reporting—and in […]

Whether you’re a major news publication or blogger, you need to know how to tell an engaging story. Wochit is a video creation platform that allows you to bring your story to life in 15 minutes using a combination of automation and human touch. We asked Drew Berkowitz, the SVP of Partnerships for Wochit, to discuss […]

With the explosion of YouTube stars, Facebook’s video-friendly newsfeed, and the ALS ice bucket challenge viral sensation, 2014 has proven to be the year of video. Now, a new Vidyard poll confirms the use of video not just for entertainment or awareness value, but as a legitimate source of revenue. According to the results, 71% […]

Months ago I received a Grammar Hammer suggestion to look at the difference between the words “shinny” and “shimmy.” The person who suggested this topic to me said she’d never heard the word “shinny.” I’ll confess, I hadn’t heard of it either. I wondered if shinny was an eggcorn (a word or phrase that results from […]

Earned media mentions are the golden ring for many PR programs.  Getting great coverage in a key publication remains a key objective for many public relations campaigns and with good reason – traditional media outlets continue to wield outsize influence despite flagging revenues and diminished paid subscribers. News coverage garners attention, fuels social amplification, builds […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team. Free articles on how to enhance your media relations are available for download in the public relations category […]

Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.

As we head toward the home stretch of 2014, questions of what new PR trends are to come in the next year are already abuzz. But according to John Pilmer, Owner and CEO of PilmerPR, one tactic we can still expect to see that has existed for decades is the tried and true press release. […]

What’s the future of public relations?  Earning attention?  Influencing audience behavior? Telling brand stories?  Engaging audiences in social channels?    No matter how you answer the question, one thing is sure – the scope of the public relations remit is ballooning, even as the grey areas in which PR overlaps with social media, content marketing and […]

When measuring campaign results, the most important metric is ultimately the business outcome.  However, assessing program analytics measuring the relative success of campaign elements can reveal important details about performance.  Additionally, savvy communicators can use conclusions from these analyses to improve the results of future campaigns. Individual message performance, whether we’re talking about press releases, […]

In public speaking, you are taught to watch your use of “disfluencies” – as in the crutch words where you um, like, and you know your way through the silence as your brain scrambles to make a point. Disfluencies can dilute your message and damage your credibility. When speaking to a crowd, ending each point with […]

We’ve talked a lot about the evolution of the media marketplace and PR tactics, as well as impact content marketing, search and social media have on the daily practice of public relations.   We’re taking this study a step further in the new white paper, “New PR Agency Benchmarks,” putting the changing role of the agency […]

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.   Free articles on how to enhance your media relations are available for download in the public relations […]

The business of PR is multifaceted and ever-changing,  which means some of the tactics that used to work no longer cut it. Creativity is a must for making a story stand out, but sometimes those moments of inspiration don’t come as easily as others.  For PR pros who are typically expected to have all the […]

As the casino industry looks to expand into new cities beyond Las Vegas and Atlantic City, earned media plays an important role in convincing local citizens and state representatives to approve the policies necessary. The American Gaming Association published groundbreaking new research proving the economic benefits of casinos on local communities.  To draw attention to […]

We’ve been talking about PR measurement a lot lately, and we’re not alone – corralling and quantifying PR results is an ongoing challenge for anyone in the business.  However, we’ve also noted (quite often, in fact) that today’s digital environment makes it possible to communicate directly with audiences, understand how a message resonated with them, […]

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