Consider the sentence “Someone left ___ coffee mug in the office cafeteria.” Which pronoun do you first think of to fill in that blank? His? Her? Their? Our Grammar Hammer discusses the recent resurgence of they as a singular pronoun.
Live streaming video technology presents an exciting, but often overlooked, earned media opportunity for public relations and communications specialists. The next time you pitch broadcast media, think beyond traditional on-air coverage.
Presidential campaign season is back, along with a constant stream of election content. Fail to maximize your press release distribution channels and you’ll miss key audiences. Follow these tips to connect with the 3 top voting blocs.
Are you really using your email monitoring alerts to the best of your abilities? Here are four tips to help you effectively manage your news clips and positively impact your PR and marketing.
Marketing with an influencer can connect your company with new voices, new products and new customers. As Under Armour shows in their partnership with Dwayne “The Rock” Johnson, a lot rides on making the most of these relationships.
Creating successful user-generated content isn’t easy. Even if your content’s readership is significant, inspiring fans to take the next step and participate takes planning. Follow these 5 steps to successfully crowdsource content.
PR Newswire’s analytics team recently provided an update to our ongoing study of multimedia usage in press releases and the impact of visuals on online visibility performance. Here are the results of that research.
As our panel of marketing experts will discuss during the upcoming #ContentTrends2016 webinar (Feb. 2, 1pm ET), content marketing in a multichannel world takes work, time and attention to detail. Here are 3 steps to get you started.
When news steers toward sensitive subject matter, brand commentary can be perceived as out-of-context. However, a trusted subject matter expert can add an important layer of credibility to content that touches on difficult topics.
Jan 20, 2016
When sending a press release, there can be a lot of pieces to juggle. Check out these A-to-Z press release tips for a refresher on how to write and distribute content that not just gets noticed, but also drives audience action.
Finding the right influencer to convey your brand’s message requires a bit of detective work. When researching a parenting blogger or influencer for your next pitch, here are three lenses to view your investigation through.
Today’s PR and marketing teams know that analytics can lead to interesting brand stories. However, data alone isn’t enough. In this edition of Content We Love, Booking.com shows us why storytelling and execution are so important.
When we asked you what #PRisNow, you told us it’s marketing, data-driven, multichannel, real-time and much, much more. We reflected on your responses and compiled this SlideShare of tips to help you prepare for what PR will be in 2016.
When you write for a living, it’s easy to fall prey to a favorite word’s siren song. Our Grammar Hammer discusses five words that are overused in PR and marketing and how to limit their use so your message doesn’t fall on deaf ears.
Jan 12, 2016
Audiences are rapidly adopting new technology, and PR pros must be ready. Luckily, there are things you can do now, even if you aren’t ready to host your next press conference or media interview via hologram.
PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus reviews of four women’s business blogs you should be reading.