• Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, infographic, Video
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Infographic: when pr pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

  • Posted in Press Release Quick Tips
  • Tagged in earned media, press release, Media Relations, distribution
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The AP is working to debunk misinformation on Facebook. Here’s how they fight fake news.

  • Posted in Agency
  • Tagged in success story, cision communications cloud, media database, case study
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PR agencies work with clients presenting a wide range of needs. Learn how one boutique agency used Cision to help improve workflow efficiencies and offer inspiration to communicators everywhere.

  • Tagged in Investor Relations, Shareholder Communications
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After the organized chaos of 2017’s first “Earnings Season,” we are all immediately thrust into what was once called “Annual Report” season.  However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” All public companies other than foreign private […]

  • Posted in Press Release Quick Tips, Public Relations
  • Tagged in product marketing, Press Release Tips, blog
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Why no one cares about your products’ features and how to fix it.

  • Posted in Agency, Press Release Quick Tips
  • Tagged in Investor Relations, press release, earnings, Press Release Tips
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Corporate communications professionals can learn from past earnings release pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earnings, Press Release Tips, earnings tips, corporate communications
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Every quarter, the earnings release raises the stakes for corporate communications professionals. Here’s how to plot your course.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in targeting, media targeting, influencer targeting
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The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.

  • Tagged in Investor Relations, Shareholder Communications
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Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based on share price and volume juxtaposed against some activity calculated with a painful equation built on old data i.e. “earning share price from 2002 to 2008 and the impact of XYZ.” More frustrating to me […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, multimedia, Media Relations, news release, public relations
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Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations, Tracking & Measurement
  • Tagged in PR measurement, PR, PR trends, PR strategy, public relations
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The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, earned media, Content Marketing, Media Relations, PR trends, PR strategy, public relations
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What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Marketing Strategy, media targeting, Media Relations, PR strategy
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How to pitch the always-on-the-move travel journalists? Follow these six tips.

  • Tagged in Investor Relations, Shareholder Communications
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The discussion of company guidance vs. meeting consensus estimates is hardly new. Certainly, in the mid-2000’s (thanks, Enron!) the practice or management publishing forward guidance took a evident shift from quarterly to annual, with updates as materially needed. The benefits to issuing formal financial guidance is that it can be an effective tool for helping […]

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, sentiment, Content Marketing, insights, brand, public relations
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Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in earned media, Press Release Tips, Media Relations, Data Storytelling, public relations, audience research
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At Cision/PR Newswire, trust is the foundation of our business. We would have no service to provide if not for trust. Our customers trust us to distribute their content and journalists trust us to have verified customers’ content.

  • Posted in Agency, Public Relations
  • Tagged in Marketing Strategy, multi-channel marketing, Integrated Marketing, media targeting, Brand Monitoring, PR strategy, public relations, Content Strategy
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Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

  • Tagged in Investor Relations, SEC compliance, Sedar, Shareholder Communications
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Earlier this month, the Canadian Securities Administrators (comprised of Alberta, Ontario and Québec securities commissions) released Staff Notice 51-348 Staff’s Review of Social Media Used by Reporting Issuers. This notice publishes the results of the CSA’s analysis of “social media disclosure” by 111 reporting issuers on websites such as Facebook, Twitter, YouTube, LinkedIn and Instagram, as well as […]

  • Tagged in Investor Relations, Shareholder Communications
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One of the most obvious differentiators between Investor Relations and its CorpComm brethren is that IR has highly defined “seasons” and annual occasions. By no means am I implying that PR and marketing don’t have annual events that drive their calendar – i.e. the medical imaging sector revolves around the RSNA Conference and Exhibit – […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Press Release Tips, PR trends, PR strategy, public relations
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  There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media […]

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