Nov 30, 2016 3 Content Marketing Hacks Driven by Listening
Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. With that type of system in place here are three things that you should track and analyze to improve content performance.
Nov 29, 2016 3 Ways Working in PR is like Working for Westworld
Much like Westworld’s eclectic mix of the wild-west past and a science-fiction future, PR agencies are faced with the daunting task of mixing traditional PR expectations with an evolving media landscape.
Nov 28, 2016 The Top 5 Traits of Next Generation PR Agencies
Thinking more broadly about the services you offer, using the right tools, partnering with the right vendors and hiring the right staff that address the pain points of your clients will ensure that your agency is positioned to better service your clients over the long-term as well as open new opportunities.
Nov 22, 2016 3 Benefits of Investing in Earned Media
Top CMOs have realized: It’s time to put earned media back in the driver’s seat. See how Sodexo and Cision delivered business ROI by focusing on earned media first, and discover why your marketing budget should invest in earned media.
Small Business Saturday is only a few days away. How can you market your business to make the most of this shopping holiday? Here are a few last minute ways small business owners can prepare for the big day.
The holiday season is a great time to focus and surround your content around the occasion. Check out this edition of Content We Love to see how Unilever executed a holiday social campaign that’s timely and impactful.
Nov 17, 2016 5 Mistakes You’re Making In Your Content
Nov 16, 2016 Content Optimization Tips for Penguin 4.0
In September, Google unleashed a long-expected update to its existing Penguin algorithm. Now that the dust has finally settled on this latest installment, here is what content marketers need to know about the SEO impact of Penguin 4.0.
Once you’ve made the decision to include multimedia in your marketing content, follow these tips to decide what type of multimedia to include, how to include it and how it fits within your overall strategy.
Nov 10, 2016 4 Ways to Avoid Miscommunications with the Media
A journalist’s coverage area is only one of many things to consider in your media relations strategy. Here are 4 ways understanding an individual’s preferences and behaviors can help avoid misunderstandings when pitching journalists.
Nov 09, 2016 How to Plan Content for Your Product Launch
Product collateral, email, advertising, and demo videos are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Here are tips on tapping into these tools effectively.
Join Cision SVP of Marketing Ken Wincko and Sodexo Vice President of Public Relations Steve Cox on Wednesday, November 16 at 2 p.m. ET for a free webinar about the shift in paid, earned and owned media.
Nov 03, 2016 6 Tips to Strengthen Your Personal Brand Online
Nov 02, 2016 How to Score a Home Run with Social Media Personas
Are you hitting home runs with your marketing strategy? Discover what baseball can teach you about social persona audits and how they can help you communicate with your audience more effectively.
With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly everywhere. This is where the power of Responsive Web Design (RWD) comes in.
It’s not a secret anymore – it’s the norm in today’s communications landscape: Success is all about mastering the media mix. Cision’s director of communications shares her journey to this moment at the dawn of the industry’s next era.
In the latest Journalist Spotlight Q&A, ProfNet speaks with Lou Carlozo, managing editor at BAI, a nonprofit in Chicago that works within the banking and financial services industry. Here are his media relations tips for PR pros.
Conferences, trade shows and industry events are a huge investment of time and resources. So how do you make the most of your experience? Here are a few tips from our time at this year’s PRSA International Conference.