• Tagged in investor relations, IR
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With 25% of Wall Street investors and 19% of Main Street investors reporting they use StockTwits and Twitter for investment news, IR needs to have a strategy in place to assure their voice is in the social stream.

  • Posted in Public Relations
  • Tagged in listening, Content Marketing, insights, Media Monitoring
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Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. With that type of system in place here are three things that you should track and analyze to improve content performance.

  • Posted in Agency, Public Relations
  • Tagged in earned media, PR, pr agency, public relations
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Much like Westworld’s eclectic mix of the wild-west past and a science-fiction future, PR agencies are faced with the daunting task of mixing traditional PR expectations with an evolving media landscape.

  • Posted in Agency, Public Relations
  • Tagged in earned media, PR, paid media, audience insights, marketing communications, PR strategy, big data, owned media, pr agency
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Thinking more broadly about the services you offer, using the right tools, partnering with the right vendors and hiring the right staff that address the pain points of your clients will ensure that your agency is positioned to better service your clients over the long-term as well as open new opportunities.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, earned media, PR strategy
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Top CMOs have realized: It’s time to put earned media back in the driver’s seat. See how Sodexo and Cision delivered business ROI by focusing on earned media first, and discover why your marketing budget should invest in earned media.

  • Posted in Marketing, Public Relations
  • Tagged in Small Business PR, Holiday Content
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Small Business Saturday is only a few days away. How can you market your business to make the most of this shopping holiday? Here are a few last minute ways small business owners can prepare for the big day.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Holiday Content, Content We Love
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The holiday season is a great time to focus and surround your content around the occasion. Check out this edition of Content We Love to see how Unilever executed a holiday social campaign that’s timely and impactful.

  • Posted in Marketing, Public Relations
  • Tagged in Writing Tips, Content Marketing
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Not all content is created equal. Are you guilty of committing one of these content creation crimes? Find out what you can do to fix your mistakes and get back on track to content marketing success.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Content Marketing, SEO
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In September, Google unleashed a long-expected update to its existing Penguin algorithm. Now that the dust has finally settled on this latest installment, here is what content marketers need to know about the SEO impact of Penguin 4.0.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Visual Storytelling, Content Strategy
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Once you’ve made the decision to include multimedia in your marketing content, follow these tips to decide what type of multimedia to include, how to include it and how it fits within your overall strategy.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, public relations, audience research
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A journalist’s coverage area is only one of many things to consider in your media relations strategy. Here are 4 ways understanding an individual’s preferences and behaviors can help avoid misunderstandings when pitching journalists.

  • Posted in Marketing, Public Relations
  • Tagged in product marketing, Content Marketing
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Product collateral, email, advertising, and demo videos are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Here are tips on tapping into these tools effectively.

  • Posted in Agency, Public Relations
  • Tagged in earned media, public relations, webinar
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Join Cision SVP of Marketing Ken Wincko and Sodexo Vice President of Public Relations Steve Cox on Wednesday, November 16 at 2 p.m. ET for a free webinar about the shift in paid, earned and owned media.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Branding
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In a perfect world, our online brand would be an exact reinforcement of our real-world reputation. The reality is, syncing the two is difficult. Here are tips to strengthen your personal brand online.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Social Media
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Are you hitting home runs with your marketing strategy? Discover what baseball can teach you about social persona audits and how they can help you communicate with your audience more effectively.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Visual Storytelling
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With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly everywhere. This is where the power of Responsive Web Design (RWD) comes in.

  • Posted in Public Relations
  • Tagged in investor relations, IR & Compliance
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Hopefully, institutional investors are not texting-trading while driving, but the results from the 2016 Shareholder Confidence 365 Study indicate they look up from their Bloomberg Portal once in a while.

  • Posted in Agency, Public Relations
  • Tagged in earned media, communications strategy, public relations
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It’s not a secret anymore – it’s the norm in today’s communications landscape: Success is all about mastering the media mix. Cision’s director of communications shares her journey to this moment at the dawn of the industry’s next era.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations
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In the latest Journalist Spotlight Q&A, ProfNet speaks with Lou Carlozo, managing editor at BAI, a nonprofit in Chicago that works within the banking and financial services industry. Here are his media relations tips for PR pros.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in trade shows, PRSA, Event Marketing
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Conferences, trade shows and industry events are a huge investment of time and resources. So how do you make the most of your experience? Here are a few tips from our time at this year’s PRSA International Conference.

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