Feb 03, 2017 The Secrets of Influencer Marketing
It’s not a secret anymore – it’s the norm in today’s communications landscape: Success is all about mastering the media mix. Cision’s director of communications shares her journey to this moment at the dawn of the industry’s next era.
Preventing a brand-damaging event can’t always be avoided, but the way your brand reacts to the media when they catch you off guard or ask tough questions can impact the outcome of the conversation. Here’s how to be prepared.