• Posted in Agency, Marketing, Public Relations
  • Tagged in influencer outreach, Influencer Marketing, influencer targeting, influencer identification
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Our resident influencer marketing expert reveals some of her secrets to make your targeting and outreach more effective.

  • Posted in Agency, Public Relations
  • Tagged in earned media, communications strategy, public relations
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It’s not a secret anymore – it’s the norm in today’s communications landscape: Success is all about mastering the media mix. Cision’s director of communications shares her journey to this moment at the dawn of the industry’s next era.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations, crisis communications, public relations
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Preventing a brand-damaging event can’t always be avoided, but the way your brand reacts to the media when they catch you off guard or ask tough questions can impact the outcome of the conversation. Here’s how to be prepared.