• Posted in Agency, Public Relations
  • Tagged in Content Marketing, Social Media
  • Leave a Comment

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.

  • Tagged in Investor Relations, Shareholder Communications
  • Leave a Comment

A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?” The short answer: “No.” Here’s the long answer: Working backwards from the AP, we contacted Automated Insights, the company that developed the Wordsmith application behind […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Video Marketing, Video
  • Leave a Comment

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Cision, brand
  • Leave a Comment

VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

  • Tagged in Cision, brand
  • Leave a Comment

Rebranding is a delicate task for brands who have a loyal customer following. Using Cision’s rebrand as a backdrop, here’s how PR pros can tell their best rebranding story.

  • Tagged in Investor Relations, Shareholder Communications
  • Leave a Comment

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank. As all things Washington DC these days, it’s anyone’s guess what path the Senate will […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in press release, blog, press release distribution
  • Leave a Comment

Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.

  • Tagged in Investor Relations, Shareholder Communications
  • Leave a Comment

With Question 4 of the 2017 Shareholder Communications 365 Study, we learned that only 20% of institutional investors visit your investor relations website to read your news releases. Additionally, the Rivel Research study also confirmed that 75% of institutional investors want your earnings release (in full) in the work terminal. So why are they visiting your IR website? […]

  • Leave a Comment

During a panel Q&A session at the London leg of the Cision World Tour, experts explained that PR professionals now have the opportunity to demonstrate the impact their work has on a company’s business objectives.

  • Tagged in Investor Relations, Shareholder Communications
  • Leave a Comment

This is a shareholder communications and targeting discussion – assuring that the right influencers (analysts and portfolio managers) get the full narrative (earnings results) in the manner that suits them (their Wall Street portal). You may want to speak with your external stakeholders yourself to understand their internal processes and research workflow.

  • Posted in Agency, Marketing, Public Relations
  • Leave a Comment

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and business has never been fiercer…ever. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing […]

  • Posted in Agency, Public Relations
  • Leave a Comment

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. […]

  • Posted in Marketing
  • Leave a Comment

If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s. In other words, most people reading this have already been distracted. And we likely have smartphones to […]

  • Tagged in Investor Relations, Shareholder Communications
  • Leave a Comment

It’s been four years since the SEC’s social media guidance was added to RegFD and a good a time as any to refresh the details of RegFD. Issuers have considerable flexibility in determining how to satisfy the public disclosure requirements of RegFD. The public disclosure requirement can be satisfied by filing the information in a Form 8-K or […]

  • Posted in Public Relations
  • Leave a Comment

The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Things gradually changed with the Panda, Penguin, Pigeon and other updates. The focus was more on quality […]

  • Posted in Public Relations
  • Leave a Comment

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? When Erin Pepper began her job as head of marketing and guest relations at Le Pain Quotidien, a chain of 200+ bakery cafes, she announced to […]

  • Tagged in Investor Relations, Shareholder Communications
  • Leave a Comment

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in press release distribution
  • Leave a Comment

A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Event Marketing
  • Leave a Comment

Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.

  • Posted in Agency
  • Tagged in distribution
  • Leave a Comment

Learn how Michelle Damico Communications leveraged PR Newswire’s distribution channels to increase online visibility, influencer pickup, and a client’s book sales.

    Loading...