• Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, media targeting, Media Relations, audience research
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To reach campus media and their audience of college students, it’s not enough to be authentic. You have to provide content that’s relevant to their interests. Get started with this selection of topics currently resonating on campuses.

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  • Tagged in News Distribution, Writing Tips
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How you end a press release is as equally important as how you begin it. Your boilerplate is your chance to tell the reader about your company or organization. Follow these tips to write one that wraps your message up right.

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  • Tagged in Marketing Strategy, PR strategy, Branding, public relations
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Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions.

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  • Tagged in Media Relations, Social Media, public relations
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How you target your PR outreach via social media depends on the type of journalist and their preferences. Cision’s 2016 Global Social Journalism Study breaks down the five types of social media-using journalists and how to reach them.

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  • Tagged in Video Marketing, Media Relations, satellite media tours
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A well-executed satellite media tour can deliver a happy holiday season to consumers, marketers and media alike. Learn all about why, how, who, what, where and when to use satellite media tours in your holiday communications strategy.

  • Posted in Press Release Quick Tips, Public Relations
  • Tagged in News Distribution, Writing Tips, Branding, Content We Love
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We all have a personal brand, and if you are an independent business owner, oftentimes your personal brand is your business. As this Content We Love demonstrates, press releases can help drive earned media and new customers back to you.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, product marketing, Visual Storytelling
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When communicating your message across any medium, look for opportunities to reinforce your brand story. Here are three ways visual consistency can turn your brand into an icon.

  • Posted in Marketing
  • Tagged in Content Marketing, Visual Storytelling, Demand Generation
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When planning out your conversion strategy, it’s not enough to worry about the words you use. Visuals — and more specifically, the call-to-action button — are just as important. Follow these tips to drive more CTA click-throughs.

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  • Tagged in Media Relations
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To help brand communicators craft a business pitch that connects, the Publicity Club of New York hosted a panel discussion featuring journalists from Fortune, Bloomberg TV, Business Insider and other leading industry media.

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  • Tagged in Content Marketing, Content Strategy
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To successfully meet audiences’ needs, brands must know who they are talking to and targeting with their messaging. Trust cannot be built with a haphazard content creation strategy.

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  • Tagged in Content Marketing, Social Media, Visual Storytelling
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Marketing and PR pros can use Snapchat Stories to share quick news bites, show a spontaneous side of their brand and form more meaningful connections with audiences. Need inspiration? Here are 7 ways to tell a story on Snapchat.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in Measurement, PR measurement
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Does PR have a perception problem when it comes to proving true revenue value to the business? Here are three ways to close the gap between PR and marketing reporting.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, Writing Tips, Content Marketing
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There are three methods that are most commonly used for content press releases: the content teaser, content round-up and full-text syndication. Here we break down what those releases are, when to use them, and a quick tip for each.

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  • Tagged in Cision, Company News
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Cision, PR Newswire’s parent company, today announced the appointment of a new global Chief Executive Officer, Kevin Akeroyd.

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  • Tagged in Marketing Strategy, trade shows, Event Marketing
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The primary purpose of the Republican and Democratic national conventions was to nominate the parties’ candidates; however, they also offered a master class in event marketing. Get inspiration for your next event with these tips.

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  • Tagged in Marketing Strategy, Content Marketing, Social Media
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Your audience is as well versed (if not more so) than you in the art of social media. This means you need to get your social media marketing right. Find out how with Cision and PR Newswire’s list of 105 social media best practices.

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  • Tagged in Marketing Strategy, product marketing, Content Marketing
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When product and marketing teams are aligned, brands can take their product launches to the next level, inspiring customers to adopt and advocate for new products. Here are content and product managers’ tips for working together better.

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  • Tagged in content distribution, Writing Tips, press release distribution
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Be engaging, be clever and take the time to craft press releases and other content that will motivate readers. But always be upfront about the source. Learn how to properly attribute your content and press releases for distribution.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Social Media, Influencer Marketing, Content We Love
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In celebration of Nordstrom’s Anniversary Sale, the fashion retailer employed a multichannel, multimedia marketing campaign. Learn how they engage with customers and manage their social media presence in this edition of Content We Love.

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  • Tagged in earned media, Media Relations, PR strategy
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As the official newswire service for #RNCinCLE and #DemsInPhilly, PR Newswire has had the opportunity to engage with media covering these events. Here are 7 lessons we’ve learned about managing media relations at major conferences.

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