Jan 13, 2017 How to Bring Good Luck to Your Nonprofit
Who says Friday the 13th has to be spooky and full of bad luck? In fact, the day can be amazing when you use it to drive volunteers to your site or educate them about your services. Here are three ideas to bring good luck (and volunteers) to your nonprofit.
Getting your message to break through the noise is a complex task, but when that message challenges common misconceptions, it can be even harder. In a recent case study, we discovered how National Safety Council (NSC) faced that challenge with their #CallsKill campaign and share some tips to keep in mind when planning a content marketing strategy that revolves around challenging misconception.
Jan 09, 2017 3 PR Moves to Make in 2017
PR Agency Owner Vannessa Wade offers three things to consider when planning your 2017 PR initiatives in order to garner the attention of reporters, be heard above the noise and harness new technology.
Learn how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.
The challenge with a company narrative is that there are dozens of valid stories to be told. Stories of your customers. Your employees. Your investors. The business owner. It’s important to define what you want your narrative to be so that everyone, across the board, is telling the same story.
Dec 19, 2016 12 Months of Content Marketing
Generating a stream of interesting and engaging ways to reach your audience through content marketing can be tough. Next year, don’t let it come to that. Plan ahead of time and use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.
Dec 15, 2016 Top Metrics for Measuring PR Effectiveness
The Public Relations Society of America outlines five broad categories to watch and measure in order to assess online PR effectiveness. Are you examining all five? This infographic from our friends at the George Washington University Graduate School of Public Relations Online details considerations and benefits every PR pro should keep in mind for 2017.
Dec 13, 2016 5 Things to Consider When Planning Your 2017 Content
62% of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. As we approach 2017, are you adequately preparing your content to drive more results? Be sure to consider these five things when planning your 2017 strategy.
Dec 12, 2016 End-of-Year Social Media Checklist
You’ve spent the year focusing more on social media than you ever have in the past. But have you done everything you’re supposed to? Did you forget anything important? Use the following as your end-of-year checklist to ensure you covered your bases for social media. And if you missed anything, make sure to put it at the top of your to-do list for 2017.
Investor relations departments, positioned among the most strategically important flows of information, have a unique opportunity to execute this imperative role by focusing competitive intelligence gathering with an eye to its effectiveness, efficiency and strategic impact.
Dec 05, 2016 How to Harness Trending Content for Your PR Strategy
Having the right tools to help identify trends before they hit the mainstream is a tactic many brands use to earn mindshare during a trending event. Coupled with strategic planning, your brand can utilize trending content to garner more awareness, conversation and interest.
Nov 30, 2016 3 Content Marketing Hacks Driven by Listening
Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. With that type of system in place here are three things that you should track and analyze to improve content performance.
Nov 29, 2016 3 Ways Working in PR is like Working for Westworld
Much like Westworld’s eclectic mix of the wild-west past and a science-fiction future, PR agencies are faced with the daunting task of mixing traditional PR expectations with an evolving media landscape.
Nov 28, 2016 The Top 5 Traits of Next Generation PR Agencies
Thinking more broadly about the services you offer, using the right tools, partnering with the right vendors and hiring the right staff that address the pain points of your clients will ensure that your agency is positioned to better service your clients over the long-term as well as open new opportunities.
Nov 22, 2016 3 Benefits of Investing in Earned Media
Top CMOs have realized: It’s time to put earned media back in the driver’s seat. See how Sodexo and Cision delivered business ROI by focusing on earned media first, and discover why your marketing budget should invest in earned media.
Small Business Saturday is only a few days away. How can you market your business to make the most of this shopping holiday? Here are a few last minute ways small business owners can prepare for the big day.
The holiday season is a great time to focus and surround your content around the occasion. Check out this edition of Content We Love to see how Unilever executed a holiday social campaign that’s timely and impactful.
Nov 17, 2016 5 Mistakes You’re Making In Your Content
Nov 16, 2016 Content Optimization Tips for Penguin 4.0
In September, Google unleashed a long-expected update to its existing Penguin algorithm. Now that the dust has finally settled on this latest installment, here is what content marketers need to know about the SEO impact of Penguin 4.0.