PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus a Q&A with a courts and crime reporter at The Morning Call.

Stuck on a particular piece of content? Using analogies in your writing can be an easy fix. Here are the top reasons marketers should consider including analogies in their content creation mix.

You’ve written your latest piece of content, added a photo or video, placed it on your website and shared it via your social media channels. Now what? Learn how to navigate the world of distribution and get the results you desire.

When a crisis hits a company, the damage can be devastating and immediate. How can you be prepared to protect your brand? Here are a few tips on how to shepherd your company through a crisis and still come out on top.

Earnings season has a way of dominating the news cycle. With the volume of press releases coming in every day, how can you get yours noticed by the media? An AP editor shares her tips and explains why timing is (almost) everything.

PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an article about the top three ways journalists use social media.

With the recent launch of their Chex Mix Deliciously Unpredictable Road Trip campaign, it seems General Mills has caught the summer travel bug. Learn how they successfully engaged with their audience in our latest Content We Love.

Pitching journalists and influencers has long been an important aspect of a well-planned public relations strategy. Here are five things to keep in mind as you prepare your media outreach strategy.

It’s easy to fall into a formula when writing a personnel announcement. By making a few adjustments, your next personnel press release can inject personality into your brand’s story and catch the attention of influencers and customers.

Data: This one four-letter word can incite panic in the most stalwart of public relations professionals. Here are three ways to stay clear of trouble when monitoring and measuring your brand’s communications.

PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus profiles of four home and garden bloggers.

Video is an excellent way to drive engagement for PR and marketing content; however, it requires time and resources to create. As Esurance recently demonstrated, the rewards far outweigh the costs if you have the right strategy in place.

Your press release won’t reach its full engagement potential unless you make it shareable, and that starts during the writing process. Here are three things to do that will make your press release worth sharing on social media.

We asked our ProfNet experts network “What makes a great thought leader?” and heard from authors and executives throughout the marketing industry. Here are their tips for identifying people whose influence will help your brand shine.

Every piece of content you produce needs to be easy to share.

PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with Global National’s Washington Bureau Chief.

There isn’t a formula for designing a successful content marketing program; the answers will come during its planning and execution. Here are the three questions content marketers should ask along the way.

Distributing content via a newswire service can help public relations and marketing professionals reach new customer segments and build relationships with new influencers. But did you know your wire service provider can do much more?

Press releases are becoming more common as a way for content marketers and blog managers to drive traffic to their owned media channels. Learn how to develop and execute a content release strategy from start to finish.

PR Newswire’s research team makes thousands of updates weekly to our Agility platform’s media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with a writer at Thomson Reuters.

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