• Posted in Public Relations
  • Tagged in Content Marketing, Content Strategy
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Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.

  • Posted in Public Relations
  • Tagged in Content Marketing
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When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?   What Authentic Really Means for Your Brand Because this word is so nebulous, it becomes hard to define, but I take it […]

  • Posted in Agency, Marketing, Public Relations
  • Tagged in analytics, Measurement, earned media, press release
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How to understand and make press release analytics work for you.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Social Media, web strategy, blog
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Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

  • Posted in Agency, Marketing, Public Relations
  • Tagged in multichannel marketing
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The future involves consumers being on more than one device — sometimes at the same time. Understanding this as marketers, we have awesome potential to connect with them.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in marketing, PR
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How can you get PR and marketing back on the same page? Set goals and identify issues together. Follow these tips to work in harmony and see better results.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Social Media, content
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By knowing ahead of time what you want to share and promote on social media, you can ensure that your social media marketing strategy aligns with other marketing goals.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in customer appreciation, customer marketing
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With February’s theme of love, now is a great time to give a little attention to those folks that make your business possible: your customers!

  • Posted in Agency, Marketing, Public Relations
  • Tagged in livestreaming, multimedia, video production
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We’ve steadily seen video take a higher rank in useful marketing tools over the last few years, and last year, the rise in popularity of livestreaming changed the game for marketers. Here’s what you need to know if you’re considering livestreaming!