• Posted in Marketing, Public Relations
  • Tagged in trade shows, Social Media
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You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Here are three key tactics for taking advantage of social media during a trade show.

  • Posted in Agency, Public Relations, Tracking & Measurement
  • Tagged in PR measurement, webinar
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Ready to take the guesswork out of measurement? In our new on-demand webinar, Cision, TD Bank and Newmonth Mining discuss how a new metrics framework from AMEC will help you understand and prove your communications’ impact.

  • Posted in Marketing
  • Tagged in podcasting, Content Marketing, Content Strategy
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It used to be that podcasting was completely off-limits for anyone but the most tech-savvy. Today, it’s different. Pretty much anyone with a computer can host a digital radio show. This guide will get you started.

  • Posted in Marketing, Public Relations
  • Tagged in Marketing Strategy, product marketing, trade shows, Event Marketing
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Launching a product at a trade show can help you earn attention and customers for your new product. However, it does come with risks. Avoid the tension by asking these four questions before unveiling a product at your next trade show.

  • Posted in Agency, Public Relations
  • Tagged in product marketing, Holiday Content
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When it comes to your holiday PR strategy, don’t overlook the importance of product samples – a requirement of many traditional and digital media outlets. Use our checklist before shipping this season’s samples to editors.

  • Posted in Agency, Public Relations
  • Tagged in media room, PR strategy, Branding
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Once a place where press releases were merely posted and archived for years on end, media rooms today are living company assets that pack a content punch. Here are 10 pages you should consider using in your brand newsroom.

  • Posted in Public Relations
  • Tagged in investor relations
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Once investors take a position in a publicly traded company’s stock, how often do they check in on the IR website to get investment narrative updates? Find out the results from our latest Shareholder Confidence 365 Study.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in News Distribution, multicultural, audience research
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Content distributed to the U.S. markets in English is a great idea. Content distributed in English AND Spanish is even better. Learn why language is a major part of reaching everyone in your target audience.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Content Marketing, content measurement, Content Strategy
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More content no longer equals more success. That’s because your audience cares more about quality than quantity, and the marketing industry has redefined what PR and content success is. Here’s how to keep up.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Marketing Strategy, PR measurement, Branding
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Measurement is key to ensuring your brand stays relevant to customers now and in the future. These basics explore how to quantify and optimize your brand building efforts.

  • Posted in Agency, Public Relations
  • Tagged in Media Relations
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81% of senior marketers said that earned media was more effective than paid. But how can you target the right journalists and encourage them to share your story?

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, content marketing world, Content Strategy
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You have to be fully committed to your content marketing says Content Marketing Institute founder Joe Pulizzi. Here are 7 takeaways from the #CMWorld sessions I’ve attended to help you commit to content success.

  • Posted in Agency, Public Relations
  • Tagged in crisis communications, Event Marketing
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Events as huge as the Olympics come with a special set of opportunities – and challenges. With the right plan and team in place, your brand can position itself strategically, take action when necessary and shine in the spotlight.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in content distribution, Content Marketing, content marketing world, Content Strategy
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Ahead of Mark Hamill’s keynote at this year’s Content Marketing World, PR Newswire looks at his career and the three lessons content marketers and communicators can learn to strengthen their content distribution strategy.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Holiday Content, Content We Love
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To compete with big name brands this holiday season, you have to get creative. However, you don’t necessarily need to break the bank. This Content We Love will help your PR and marketing content earn high marks this holiday season.

  • Posted in Public Relations
  • Tagged in investor relations
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How effective are investor relations websites in strengthening shareholder relationships? Our Shareholder Confidence 365 Study explores these destinations’ role as an essential demonstration of corporate transparency.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, content marketing world
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To help you make the most of this year’s Content Marketing World, we’ve combed through the schedule and pulled together our 10 picks for the can’t-miss sessions at #CMWorld 2016.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in content distribution, media targeting, Media Relations, audience research
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To reach campus media and their audience of college students, it’s not enough to be authentic. You have to provide content that’s relevant to their interests. Get started with this selection of topics currently resonating on campuses.

  • Posted in Agency, Press Release Quick Tips, Public Relations
  • Tagged in News Distribution, Writing Tips
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How you end a press release is as equally important as how you begin it. Your boilerplate is your chance to tell the reader about your company or organization. Follow these tips to write one that wraps your message up right.

  • Posted in Agency, Public Relations
  • Tagged in Marketing Strategy, PR strategy, Branding, public relations
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Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions.

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