The best way to ensure influencers see and engage with your press release is by including compelling multimedia content – photos and videos that stand out from the crowd. Here are a few visual storytelling ideas to get you started.
To align your content marketing strategy with the buyer’s journey, your sales pitch must be replaced with a conversation. Discover what information is beneficial and relevant to your target audience by asking these questions.
An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. Follow these tips for serving up graphics and video that promote your content marketing.
May 02, 2016 Influencer Insights: Media Moves and Intel for May 2
PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with Globe and Mail journalist Carly Weeks.
KAYAK data scientists and travel experts created their 2016 Summer Travel Hacker Guide by using site analytics to uncover destination trends and travel tips. Discover why it’s our latest Content We Love.
When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches, and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.
Apr 26, 2016 4 Small Steps that Pack a Big PR Punch
This year’s National Small Business Week theme – “Dream Big, Start Small” – is an excellent reminder of the challenges new business owners face. Here are 4 public relations tactics that will help you achieve big visibility on a small budget.
Apr 22, 2016 Top 3 Things to Resolve Before a Crisis Strikes
A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook. Kick-start your planning with these three steps.
Apr 21, 2016 How to Pick the Best Stock Images for Your Message
The creative demands of including visuals with every press release and piece of brand content you distribute quickly add up. These tips will help you pick quality stock photos and illustrations that effectively visualize your message.
Members of the C-suite want to know whether the money, time and energy that went into a campaign changed consumer behavior and generated profit. Because of this, you can’t take the quantity of your media pickup at face value.
When you think about social media for your brand, it’s not enough to consider what you put on your social channels. You also have to consider how social touches other aspects of your multichannel marketing strategy.
PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus reviews of four travel abroad blogs you should be reading.
Hungry for more ways to beef up your content and drive visibility? Our latest Content We Love shows how humor, authenticity and multimedia can work together to spice up audiences’ opinion of your brand and generate major media pickup.
Technology has accelerated the pace of how buyers interact with marketing and products. When tomorrow’s marketers look back at digital disruption’s impact, its greatest influence may very well be the birth of the hyperadoptive buyer.
Are you trying to meet your content marketing goals with a one-size-fits-all formula? Take a close look at your next campaign’s purpose and follow these 3 steps to determine which distribution options are the right fit for your brand.
Apr 12, 2016 Why Earned Media Matters to Content Marketing
Earned media has traditionally been considered a public relations goal. However, it’s also essential for marketers who want their content to reach audiences and drive conversions. Here are 6 ways earned media helps content marketing.
PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature five of the most significant changes, plus an interview with Global National’s Parliamentary correspondent.
If you don’t immediately demonstrate relevance, your press release and pitch risk missing the mark, says Mike Sharp, a former journalist turned PR pro. Follow his 6 tips and prove your brand’s worth as a media and influencer ally.
Unlock new audiences and future brand enthusiasts by expanding your content’s reach beyond your home country’s borders. Check out our international press release distribution checklist for tips.