Customers want to know the organizations they do business with share their values, leading many to embrace corporate social responsibility as a way of life. These 6 tips will help you craft a winning PR strategy for your CSR efforts.
When you talk about turkey with all the trimmings, what do you call the dish that accompanies the bird? Our Grammar Hammer tackles the stuffing vs. dressing debate and why it’s important to understand a language’s regional variations.
There are standard best practices that can be applied across all trade show marketing. However, to make a memorable impact, you need to consider the appetite of your show’s specific audience and customize content to it.
Taking a data-driven approach to your press release strategy can result in an increase of views, engagement, and other important content metrics. Answer these six questions to begin planning your own press release A/B test.
Like the dating scene, some bloggers and some brands are looking for a quick fling; others are interested in long-term relationships. Understanding this will help you connect with the influencers who want the commitment you’re offering.
Numbers speak louder than words, a fact that’s changed the way public relations practitioners focus their objectives and strategy. Learn more during our webinar Why Metrics Are the Key to Getting a Seat at the Revenue Table.
Like a delicious casserole, our latest Content We Love by the National Pork Board layers multiple holiday angles and compelling content elements to cook up a multimedia news release that warms the hearts (and bellies) of its audience.
Nov 12, 2015
Information is intangible, and your audience’s attention is short. When planning out a content marketing strategy that includes data storytelling, consider these three reasons to use an animated video.
Nov 11, 2015
Are you missing a major opportunity by not connecting your paid, earned, search, social and owned programs together? Learn how to synchronize the promotion of your content across all channels to lift traffic and inbound leads.
How can you ensure your press release gets in front of the right audience when there’s so much competition for attention? These 4 tips will help you write a press release that cuts through the clutter and makes a lasting impression.
PR Newswire’s research team makes thousands of updates weekly to our media database. In today’s Influencer Insights, we feature 5 of the most significant changes, plus an interview with Toronto Star investigative reporter Robert Cribb.
Nov 06, 2015
As much as social media and mobile have disrupted our news viewing habits, many traditional media platforms still hold incredible value in shaping public perception. Broadcast news, in particular, continues to see audience growth.
Nov 05, 2015
We recently took to all of our channels to gauge how PR and marketing professionals view the current state of public relations. We asked you to fill in the blank: “PR is now __.” Read what you said in our new #PRisNow infographic.
Today’s audience can engage with your content in any number of channels and occasions, a trend the marketing and PR industry has begun defining as micro-moments. Learn how to drive demand by tapping into these customer interactions.
In a recent press release, Cheetos decided it’s not enough to jump on the election bandwagon. They’re driving their own (election) party bus as Chester Cheetah sinks his teeth into politics and campaigns for mayor of Chester, Montana.
The holidays offer a number of opportunities to create compelling content. Inspired by the popular carol, here are “12 Days of Content Ideas” to fill your press release and editorial calendars with holiday-themed treats for everyone.