Jan 05, 2017

Case Study: Multimedia News Releases Generate Quality Leads


News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more.

But did you know that they can also drive qualified leads for your business?

As we continue to delve into the real benefits and ROI of press releases, today we’re highlighting how PR Newswire client Lavu utilized multimedia in their releases to drive more engagement, awareness and sales.

If you’ve ever struggled to break the surface in a crowded market or obtain the position as a leader amongst your competitors, you know that hypertargeting your key audiences with the right messages at the right time is necessary to achieve those goals. But delivering the right messages first starts with developing compelling content that attracts audiences and compels action.

Here are some ideas for multimedia based content that you can infuse into your press release in order to garner more eyeballs:

  • Photos
  • Video
  • PDFs
  • Infographics
  • Diagrams

Once you’ve identified a gap in content that your audience craves, it’s time to get to work on sharing it with industry best practices in mind. Document and prepare for distribution across your brand’s key channels, which should at the very least include:

  • Web
  • Search
  • Paid Media
  • PR
  • Social  

When Lavu implemented these multimedia press release best practices, they were able to observe 200% more leads and multimedia views in the tens of thousands. In order to view these measurable results, they embedded a lead generation form into their PR Newswire release to effectively track leads and viewed PR Newswire’s Visibility Reports to get in-depth analytics on viewership and engagement mapped to their organizational goals.

Read the full case study to see how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

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