It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and business has never been fiercer…ever. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing […]

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. […]

A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:

Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.

Learn how Michelle Damico Communications leveraged PR Newswire’s distribution channels to increase online visibility, influencer pickup, and a client’s book sales.

How to understand and make press release analytics work for you.

Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.

Be well-informed of the latest Google updates and use these actionable tips to improve your strategy.

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis

When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

Airline brand executives are moving toward a better customer experience. Here’s how you can do the same.

Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

Are you on Facebook Live? In order to increase earned media opportunities here’s how to make your video content shine.