There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media […]
There are many advantages to timing new product or service announcements around trade shows. In this post, you’ll learn when the best time is to release your new product news around an event.
Feb 13, 2017 How to Effectively Use a Social Media Calendar
Feb 06, 2017 Show Your Customers Some Love Online This Month
Feb 03, 2017 The Secrets of Influencer Marketing
We’ve steadily seen video take a higher rank in useful marketing tools over the last few years, and last year, the rise in popularity of livestreaming changed the game for marketers. Here’s what you need to know if you’re considering livestreaming!
Identifying your audience is essential to planning, but you do need to dig into specifics as you detail your various tactics. Answering these questions will help you engage more effectively with the media, consumers, professionals, investors and analysts.
Jan 20, 2017 5 Things to Know About Branded Content
Branded content is going to have its heyday in 2017 and we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Here’s what you need to know about this rising trend.
Jan 18, 2017 Basic Training for Branded Video
Considering video as part of your media strategy? Learn about pre-production must haves, production steps, distribution and even view a case study on how a PR Newswire client boosted their campaign visibility with video.
Getting your message to break through the noise is a complex task, but when that message challenges common misconceptions, it can be even harder. In a recent case study, we discovered how National Safety Council (NSC) faced that challenge with their #CallsKill campaign and share some tips to keep in mind when planning a content marketing strategy that revolves around challenging misconception.
Jan 09, 2017 3 PR Moves to Make in 2017
PR Agency Owner Vannessa Wade offers three things to consider when planning your 2017 PR initiatives in order to garner the attention of reporters, be heard above the noise and harness new technology.
Learn how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.
The challenge with a company narrative is that there are dozens of valid stories to be told. Stories of your customers. Your employees. Your investors. The business owner. It’s important to define what you want your narrative to be so that everyone, across the board, is telling the same story.
Dec 13, 2016 5 Things to Consider When Planning Your 2017 Content
62% of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. As we approach 2017, are you adequately preparing your content to drive more results? Be sure to consider these five things when planning your 2017 strategy.
Nov 29, 2016 3 Ways Working in PR is like Working for Westworld
Much like Westworld’s eclectic mix of the wild-west past and a science-fiction future, PR agencies are faced with the daunting task of mixing traditional PR expectations with an evolving media landscape.
Nov 28, 2016 The Top 5 Traits of Next Generation PR Agencies
Thinking more broadly about the services you offer, using the right tools, partnering with the right vendors and hiring the right staff that address the pain points of your clients will ensure that your agency is positioned to better service your clients over the long-term as well as open new opportunities.
Nov 22, 2016 3 Benefits of Investing in Earned Media
Top CMOs have realized: It’s time to put earned media back in the driver’s seat. See how Sodexo and Cision delivered business ROI by focusing on earned media first, and discover why your marketing budget should invest in earned media.