• Posted in Agency, Public Relations
  • Tagged in earned media, press releases
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To develop a great brand story with successful earned media outreach, companies must do these three things!

  • Posted in Agency, Marketing, Public Relations
  • Tagged in marketing, PR
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How can you get PR and marketing back on the same page? Set goals and identify issues together. Follow these tips to work in harmony and see better results.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Social Media, content
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By knowing ahead of time what you want to share and promote on social media, you can ensure that your social media marketing strategy aligns with other marketing goals.

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  • Tagged in customer appreciation, customer marketing
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With February’s theme of love, now is a great time to give a little attention to those folks that make your business possible: your customers!

  • Posted in Agency, Marketing, Public Relations
  • Tagged in influencer outreach, Influencer Marketing, influencer targeting, influencer identification
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Our resident influencer marketing expert reveals some of her secrets to make your targeting and outreach more effective.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in livestreaming, multimedia, video production
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We’ve steadily seen video take a higher rank in useful marketing tools over the last few years, and last year, the rise in popularity of livestreaming changed the game for marketers. Here’s what you need to know if you’re considering livestreaming!

  • Posted in Agency, Public Relations
  • Tagged in press release targeting
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Identifying your audience is essential to planning, but you do need to dig into specifics as you detail your various tactics. Answering these questions will help you engage more effectively with the media, consumers, professionals, investors and analysts.

  • Posted in Agency
  • Tagged in branded content
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Branded content is going to have its heyday in 2017 and we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Here’s what you need to know about this rising trend.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in multimedia, video production, media strategy
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Considering video as part of your media strategy? Learn about pre-production must haves, production steps, distribution and even view a case study on how a PR Newswire client boosted their campaign visibility with video.

  • Posted in Agency, Public Relations
  • Tagged in multimedia, distribution, case study, messaging
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Getting your message to break through the noise is a complex task, but when that message challenges common misconceptions, it can be even harder. In a recent case study, we discovered how National Safety Council (NSC) faced that challenge with their #CallsKill campaign and share some tips to keep in mind when planning a content marketing strategy that revolves around challenging misconception.

  • Posted in Agency, Public Relations
  • Tagged in storytelling, Media Relations, pitching, public relations
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PR Agency Owner Vannessa Wade offers three things to consider when planning your 2017 PR initiatives in order to garner the attention of reporters, be heard above the noise and harness new technology.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in multimedia, lead generation, news releases, brand awareness
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Learn how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

  • Posted in Agency
  • Tagged in Content Marketing
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The challenge with a company narrative is that there are dozens of valid stories to be told. Stories of your customers. Your employees. Your investors. The business owner. It’s important to define what you want your narrative to be so that everyone, across the board, is telling the same story.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, 2017 planning, strategy, editorial calendar
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62% of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. As we approach 2017, are you adequately preparing your content to drive more results? Be sure to consider these five things when planning your 2017 strategy.

  • Posted in Agency, Public Relations
  • Tagged in earned media, PR, pr agency, public relations
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Much like Westworld’s eclectic mix of the wild-west past and a science-fiction future, PR agencies are faced with the daunting task of mixing traditional PR expectations with an evolving media landscape.

  • Posted in Agency, Public Relations
  • Tagged in earned media, PR, paid media, audience insights, marketing communications, PR strategy, big data, owned media, pr agency
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Thinking more broadly about the services you offer, using the right tools, partnering with the right vendors and hiring the right staff that address the pain points of your clients will ensure that your agency is positioned to better service your clients over the long-term as well as open new opportunities.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, earned media, PR strategy
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Top CMOs have realized: It’s time to put earned media back in the driver’s seat. See how Sodexo and Cision delivered business ROI by focusing on earned media first, and discover why your marketing budget should invest in earned media.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Holiday Content, Content We Love
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The holiday season is a great time to focus and surround your content around the occasion. Check out this edition of Content We Love to see how Unilever executed a holiday social campaign that’s timely and impactful.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Content Marketing, SEO
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In September, Google unleashed a long-expected update to its existing Penguin algorithm. Now that the dust has finally settled on this latest installment, here is what content marketers need to know about the SEO impact of Penguin 4.0.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Visual Storytelling, Content Strategy
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Once you’ve made the decision to include multimedia in your marketing content, follow these tips to decide what type of multimedia to include, how to include it and how it fits within your overall strategy.

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