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  • Tagged in marketing, PR
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How can you get PR and marketing back on the same page? Set goals and identify issues together. Follow these tips to work in harmony and see better results.

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  • Tagged in Social Media, content
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By knowing ahead of time what you want to share and promote on social media, you can ensure that your social media marketing strategy aligns with other marketing goals.

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  • Tagged in customer appreciation, customer marketing
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With February’s theme of love, now is a great time to give a little attention to those folks that make your business possible: your customers!

  • Posted in Agency, Marketing, Public Relations
  • Tagged in influencer outreach, Influencer Marketing, influencer targeting, influencer identification
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Our resident influencer marketing expert reveals some of her secrets to make your targeting and outreach more effective.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in livestreaming, multimedia, video production
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We’ve steadily seen video take a higher rank in useful marketing tools over the last few years, and last year, the rise in popularity of livestreaming changed the game for marketers. Here’s what you need to know if you’re considering livestreaming!

  • Posted in Agency, Marketing, Public Relations
  • Tagged in multimedia, video production, media strategy
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Considering video as part of your media strategy? Learn about pre-production must haves, production steps, distribution and even view a case study on how a PR Newswire client boosted their campaign visibility with video.

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  • Tagged in nonprofit, volunteer, community service, outreach
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Who says Friday the 13th has to be spooky and full of bad luck? In fact, the day can be amazing when you use it to drive volunteers to your site or educate them about your services. Here are three ideas to bring good luck (and volunteers) to your nonprofit.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in multimedia, lead generation, news releases, brand awareness
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Learn how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

  • Posted in Marketing, Public Relations
  • Tagged in planning, Content Marketing, editorial calendar
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Generating a stream of interesting and engaging ways to reach your audience through content marketing can be tough. Next year, don’t let it come to that. Plan ahead of time and use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, 2017 planning, strategy, editorial calendar
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62% of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. As we approach 2017, are you adequately preparing your content to drive more results? Be sure to consider these five things when planning your 2017 strategy.

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  • Tagged in Social Media, brand strategy
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You’ve spent the year focusing more on social media than you ever have in the past. But have you done everything you’re supposed to? Did you forget anything important? Use the following as your end-of-year checklist to ensure you covered your bases for social media. And if you missed anything, make sure to put it at the top of your to-do list for 2017.

  • Posted in Marketing, Public Relations
  • Tagged in Content Marketing, Social Media, brand strategy
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Having the right tools to help identify trends before they hit the mainstream is a tactic many brands use to earn mindshare during a trending event. Coupled with strategic planning, your brand can utilize trending content to garner more awareness, conversation and interest.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, earned media, PR strategy
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Top CMOs have realized: It’s time to put earned media back in the driver’s seat. See how Sodexo and Cision delivered business ROI by focusing on earned media first, and discover why your marketing budget should invest in earned media.

  • Posted in Marketing, Public Relations
  • Tagged in Small Business PR, Holiday Content
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Small Business Saturday is only a few days away. How can you market your business to make the most of this shopping holiday? Here are a few last minute ways small business owners can prepare for the big day.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Holiday Content, Content We Love
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The holiday season is a great time to focus and surround your content around the occasion. Check out this edition of Content We Love to see how Unilever executed a holiday social campaign that’s timely and impactful.

  • Posted in Marketing, Public Relations
  • Tagged in Writing Tips, Content Marketing
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Not all content is created equal. Are you guilty of committing one of these content creation crimes? Find out what you can do to fix your mistakes and get back on track to content marketing success.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Content Marketing, SEO
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In September, Google unleashed a long-expected update to its existing Penguin algorithm. Now that the dust has finally settled on this latest installment, here is what content marketers need to know about the SEO impact of Penguin 4.0.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Visual Storytelling, Content Strategy
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Once you’ve made the decision to include multimedia in your marketing content, follow these tips to decide what type of multimedia to include, how to include it and how it fits within your overall strategy.

  • Posted in Marketing, Public Relations
  • Tagged in product marketing, Content Marketing
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Product collateral, email, advertising, and demo videos are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Here are tips on tapping into these tools effectively.

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  • Tagged in Branding
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In a perfect world, our online brand would be an exact reinforcement of our real-world reputation. The reality is, syncing the two is difficult. Here are tips to strengthen your personal brand online.

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