• Posted in Marketing, Public Relations
  • Tagged in nonprofit, volunteer, community service, outreach
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Who says Friday the 13th has to be spooky and full of bad luck? In fact, the day can be amazing when you use it to drive volunteers to your site or educate them about your services. Here are three ideas to bring good luck (and volunteers) to your nonprofit.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in multimedia, lead generation, news releases, brand awareness
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Learn how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

  • Posted in Marketing, Public Relations
  • Tagged in planning, Content Marketing, editorial calendar
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Generating a stream of interesting and engaging ways to reach your audience through content marketing can be tough. Next year, don’t let it come to that. Plan ahead of time and use these 12 ideas over the next 12 months to continually appeal to your audience in unique ways.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, 2017 planning, strategy, editorial calendar
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62% of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. As we approach 2017, are you adequately preparing your content to drive more results? Be sure to consider these five things when planning your 2017 strategy.

  • Posted in Marketing, Public Relations
  • Tagged in Social Media, brand strategy
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You’ve spent the year focusing more on social media than you ever have in the past. But have you done everything you’re supposed to? Did you forget anything important? Use the following as your end-of-year checklist to ensure you covered your bases for social media. And if you missed anything, make sure to put it at the top of your to-do list for 2017.

  • Posted in Marketing, Public Relations
  • Tagged in Content Marketing, Social Media, brand strategy
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Having the right tools to help identify trends before they hit the mainstream is a tactic many brands use to earn mindshare during a trending event. Coupled with strategic planning, your brand can utilize trending content to garner more awareness, conversation and interest.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Marketing Strategy, earned media, PR strategy
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Top CMOs have realized: It’s time to put earned media back in the driver’s seat. See how Sodexo and Cision delivered business ROI by focusing on earned media first, and discover why your marketing budget should invest in earned media.

  • Posted in Marketing, Public Relations
  • Tagged in Small Business PR, Holiday Content
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Small Business Saturday is only a few days away. How can you market your business to make the most of this shopping holiday? Here are a few last minute ways small business owners can prepare for the big day.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Holiday Content, Content We Love
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The holiday season is a great time to focus and surround your content around the occasion. Check out this edition of Content We Love to see how Unilever executed a holiday social campaign that’s timely and impactful.

  • Posted in Marketing, Public Relations
  • Tagged in Writing Tips, Content Marketing
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Not all content is created equal. Are you guilty of committing one of these content creation crimes? Find out what you can do to fix your mistakes and get back on track to content marketing success.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Writing Tips, Content Marketing, SEO
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In September, Google unleashed a long-expected update to its existing Penguin algorithm. Now that the dust has finally settled on this latest installment, here is what content marketers need to know about the SEO impact of Penguin 4.0.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Visual Storytelling, Content Strategy
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Once you’ve made the decision to include multimedia in your marketing content, follow these tips to decide what type of multimedia to include, how to include it and how it fits within your overall strategy.

  • Posted in Marketing, Public Relations
  • Tagged in product marketing, Content Marketing
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Product collateral, email, advertising, and demo videos are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Here are tips on tapping into these tools effectively.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Branding
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In a perfect world, our online brand would be an exact reinforcement of our real-world reputation. The reality is, syncing the two is difficult. Here are tips to strengthen your personal brand online.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in Measurement, Social Media
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Are you hitting home runs with your marketing strategy? Discover what baseball can teach you about social persona audits and how they can help you communicate with your audience more effectively.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Visual Storytelling
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With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly everywhere. This is where the power of Responsive Web Design (RWD) comes in.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in trade shows, PRSA, Event Marketing
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Conferences, trade shows and industry events are a huge investment of time and resources. So how do you make the most of your experience? Here are a few tips from our time at this year’s PRSA International Conference.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Communication Cloud, earned media, marketing technology, communications strategy
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Your audiences are connected. Isn’t it time to connect your communications? The new Cision Communication Cloud turns fragmentation into coordination, and we’re excited to play a role in powering the next era of media and communications.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Social Media
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Hosting a Twitter contest gives your followers a chance to interact with your brand, provides them with a larger spotlight and gamifies the whole experience. Here are key steps to follow to ensure your audience will play along.

  • Posted in Marketing, Public Relations
  • Tagged in Content Marketing, Social Media, Visual Storytelling
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GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information. Here are six tools to try now to enhance your communication with animated GIFs.

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