Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and business has never been fiercer…ever. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing […]

If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s. In other words, most people reading this have already been distracted. And we likely have smartphones to […]

A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:

Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.

Neal Schaffer provides insights on how to generate leads from social conversations.

How to understand and make press release analytics work for you.

Be well-informed of the latest Google updates and use these actionable tips to improve your strategy.

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis

When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

Airline brand executives are moving toward a better customer experience. Here’s how you can do the same.

Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

Are you on Facebook Live? In order to increase earned media opportunities here’s how to make your video content shine.

The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

Infographic: when pr pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

Every quarter, the earnings release raises the stakes for corporate communications professionals. Here’s how to plot your course.