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  There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media […]

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  • Tagged in multimedia, lead generation, news releases, brand awareness
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Learn how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

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  • Tagged in Holiday Content, Content We Love
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The holiday season is a great time to focus and surround your content around the occasion. Check out this edition of Content We Love to see how Unilever executed a holiday social campaign that’s timely and impactful.

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  • Tagged in Writing Tips, Content Marketing, SEO
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In September, Google unleashed a long-expected update to its existing Penguin algorithm. Now that the dust has finally settled on this latest installment, here is what content marketers need to know about the SEO impact of Penguin 4.0.

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  • Tagged in election content, Content We Love
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Election content can be shared before, during and following November 8 and incorporating keywords is a smart tactic to use. See how the APA scored high numbers with their use of trending topics and current events.

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  • Tagged in Content Marketing, Content We Love
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Hosting a fun, inexpensive tailgate party can be daunting. In a Family Features Editorial Syndicate press release, Bank of America and DIY experts provide a few trick plays for budget-savvy tailgaters. Find out why it’s content we love.

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  • Tagged in nonprofit, press release distribution, public relations
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The digital era has opened the door to new press release metrics, proving that content distribution is capable of much more than earning media pickup. Here are 3 reasons press release distribution will pay off for your nonprofit.

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  • Tagged in Investor Relations, earnings, IR & Compliance
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During a financial earnings period, the Bloomberg newsroom can receive as many as 2,000 press releases a day. Because every second counts, consider these tips to get your public company news into the hands of Bloomberg editors faster.

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  • Tagged in News Distribution, multicultural, audience research
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Content distributed to the U.S. markets in English is a great idea. Content distributed in English AND Spanish is even better. Learn why language is a major part of reaching everyone in your target audience.

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  • Tagged in Holiday Content, Content We Love
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To compete with big name brands this holiday season, you have to get creative. However, you don’t necessarily need to break the bank. This Content We Love will help your PR and marketing content earn high marks this holiday season.

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  • Tagged in content distribution, media targeting, Media Relations, audience research
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To reach campus media and their audience of college students, it’s not enough to be authentic. You have to provide content that’s relevant to their interests. Get started with this selection of topics currently resonating on campuses.

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  • Tagged in News Distribution, Writing Tips
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How you end a press release is as equally important as how you begin it. Your boilerplate is your chance to tell the reader about your company or organization. Follow these tips to write one that wraps your message up right.

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  • Tagged in News Distribution, Writing Tips, Branding, Content We Love
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We all have a personal brand, and if you are an independent business owner, oftentimes your personal brand is your business. As this Content We Love demonstrates, press releases can help drive earned media and new customers back to you.

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  • Tagged in content distribution, Writing Tips, Content Marketing
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There are three methods that are most commonly used for content press releases: the content teaser, content round-up and full-text syndication. Here we break down what those releases are, when to use them, and a quick tip for each.

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  • Tagged in content distribution, Writing Tips, press release distribution
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Be engaging, be clever and take the time to craft press releases and other content that will motivate readers. But always be upfront about the source. Learn how to properly attribute your content and press releases for distribution.

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  • Tagged in Social Media, Influencer Marketing, Content We Love
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In celebration of Nordstrom’s Anniversary Sale, the fashion retailer employed a multichannel, multimedia marketing campaign. Learn how they engage with customers and manage their social media presence in this edition of Content We Love.

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  • Tagged in content distribution, Writing Tips, Content Marketing, Demand Generation
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In a demand generation strategy, your communications team’s press release expertise is essential for success. But your standard press release isn’t going to do the trick. Learn how to write press releases for content marketing.

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  • Tagged in earned media, Writing Tips, Media Relations
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Familiarizing yourself with the needs of the media will make your news stand out in the crowd. While preferences may vary from media point to point, there are a handful of traits and tips your media outreach should always follow.

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Writing a short press release headline that packs an informative punch isn’t easy. The next time you’re writing a press release, follow these five tips to keep your content headlines clear, concise and compelling for your audience.

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  • Tagged in content distribution, Writing Tips, press release distribution, Content Strategy
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Navigating the election topics making headlines can be difficult. Here are a few newsworthy content themes and press release examples to help you distribute all-star content to voting blocs, political media and policy makers.

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