• Posted in Agency, Marketing, Public Relations
  • Tagged in press release distribution
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A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Content Marketing, Event Marketing
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Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.

  • Posted in Public Relations
  • Tagged in targeting, public relations
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Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.

  • Posted in Marketing, Public Relations, Tracking & Measurement
  • Tagged in insights
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Neal Schaffer provides insights on how to generate leads from social conversations.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in analytics, Measurement, earned media, press release
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How to understand and make press release analytics work for you.

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  • Tagged in web strategy
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Be well-informed of the latest Google updates and use these actionable tips to improve your strategy.

  • Posted in Agency, Public Relations
  • Tagged in earned media, PR, Social Media, public relations
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Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Social Media, web strategy, blog
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Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

  • Posted in Agency, Marketing, Public Relations
  • Tagged in cision communications cloud, public relations
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“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis

  • Posted in Agency, Marketing, Public Relations
  • Tagged in Media Relations, public relations
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When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in insights, monitoring
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Airline brand executives are moving toward a better customer experience. Here’s how you can do the same.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in Social Media, public relations
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Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

  • Posted in Agency, Marketing, Public Relations
  • Tagged in multimedia, Social Media, video production
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Are you on Facebook Live? In order to increase earned media opportunities here’s how to make your video content shine.

  • Posted in Agency, Marketing, Public Relations, Tracking & Measurement
  • Tagged in earned media, insights, cision communications cloud
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The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, infographic, Video
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Infographic: when pr pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

  • Posted in Press Release Quick Tips, Public Relations
  • Tagged in product marketing, Press Release Tips, blog
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Why no one cares about your products’ features and how to fix it.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earnings, Press Release Tips, earnings tips, corporate communications
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Every quarter, the earnings release raises the stakes for corporate communications professionals. Here’s how to plot your course.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in targeting, media targeting, influencer targeting
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The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations
  • Tagged in earned media, press release, multimedia, Media Relations, news release, public relations
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Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. And that’s exactly where the goals […]

  • Posted in Agency, Marketing, Press Release Quick Tips, Public Relations, Tracking & Measurement
  • Tagged in PR measurement, PR, PR trends, PR strategy, public relations
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The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

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