Dec 15, 2016 Top Metrics for Measuring PR Effectiveness
The Public Relations Society of America outlines five broad categories to watch and measure in order to assess online PR effectiveness. Are you examining all five? This infographic from our friends at the George Washington University Graduate School of Public Relations Online details considerations and benefits every PR pro should keep in mind for 2017.
Nov 02, 2016 How to Score a Home Run with Social Media Personas
Are you hitting home runs with your marketing strategy? Discover what baseball can teach you about social persona audits and how they can help you communicate with your audience more effectively.
Before you hit send on your next press release distribution, listen to your audience and understand their needs. Keep reading for the five ways media monitoring software and content distribution go hand in hand.
Ready to take the guesswork out of measurement? In our new on-demand webinar, Cision, TD Bank and Newmonth Mining discuss how a new metrics framework from AMEC will help you understand and prove your communications’ impact.
Sep 13, 2016 Why More Content Does Not Drive Better Results
More content no longer equals more success. That’s because your audience cares more about quality than quantity, and the marketing industry has redefined what PR and content success is. Here’s how to keep up.
Measurement is key to ensuring your brand stays relevant to customers now and in the future. These basics explore how to quantify and optimize your brand building efforts.
Jun 28, 2016 Beyond Ad Value: An Alternative for PR Measurement
PR professionals have traditionally used ad value as a quick and easy way to demonstrate the success of their earned media campaigns. While this may once have held weight, today’s agencies and brands must shift focus to impact.
PR and marketing pros are called on to measure the precise impact of their efforts and optimize content creation and distribution. Learn how to continuously improve your multichannel marketing with the Plan, Do, Check, Act approach.
Members of the C-suite want to know whether the money, time and energy that went into a campaign changed consumer behavior and generated profit. Because of this, you can’t take the quantity of your media pickup at face value.
Technology has accelerated the pace of how buyers interact with marketing and products. When tomorrow’s marketers look back at digital disruption’s impact, its greatest influence may very well be the birth of the hyperadoptive buyer.
Apr 05, 2016 Is Your Brand Monitoring Missing Media Mentions?
Miss out on a media mention and your brand reputation will suffer a damaging blow. Learn why it’s important to invest in tools that stay on top of conversations across social media, news and review sites, television, radio, and more.
Mar 24, 2016 How to Prove Your PR’s ROI with the Right Reporting
Discover what journalists and customers consider newsworthy by tapping into your press release reporting. Learn how to decipher previous press releases’ data to deliver and distribute better content.
Reaching your audience at the right moment, with the right content, on the right channel is a goal every communicator dreams of. Achieving it is possible with the right media monitoring and targeting tool delivering the right data.
When it comes to content marketing, there are metrics that prove your current content’s value and metrics that inform your future content’s strategy. This reference guide outlines the numbers marketers should be watching and reporting.
With the right mindset and tools, it’s possible for CMOs and other marketing executives to prove marketing’s power as a revenue driver, not a cost center. Maximize your content marketing’s impact by following these five steps.
When measuring the fruits of your earned media efforts, are you tracking what you should? It’s not always about volume. It’s about impact. Here are 10 questions you should ask to ensure you’re focused on the right PR benchmarks.
Are you really using your email monitoring alerts to the best of your abilities? Here are four tips to help you effectively manage your news clips and positively impact your PR and marketing.
As our panel of marketing experts will discuss during the upcoming #ContentTrends2016 webinar (Feb. 2, 1pm ET), content marketing in a multichannel world takes work, time and attention to detail. Here are 3 steps to get you started.