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4 comments on Blog Post Title
Rod Nicolson (@rodnic66)
11:03 EST on Nov 22, 2011
Can I add “no clear call to action?” Whatever else a press release is, on the Web it’s a landing page.
21:44 EST on Jan 3, 2012
Is it true that before you disseminate your SEO release, you first want to post the release on your own site to ensure Google credits it as Google-indexed release towards your own website before other outlets do so?
21:57 EST on Jan 3, 2012
That’s a good question, Lon. And the jury seems to be out because Google does sometimes rank other sites above the site of the company that issued the announcement, if those other sites have a lot more traffic and higher ranking. That said, it is always ideal to keep your site fresh and current – and also to make some content available exclusively on your site.
David Smethie of RD Legal Funding, LLC
15:43 EST on Jan 21, 2012
Press releases are a great way to improve SEO, and I think that PR Newswire has the best press release distribution service out there. I work in the post-settlement legal funding industry and have experimented as to how sending out an SEO optimized release improves my company website’s rankings for keywords that are targeted and used as anchor text linking back to the company website within the release. There is definitely a noticeable increase in rankings within a week of distribution. Those rankings tend to stick if the release gets syndicated to a lot of relevant websites. I focus on targeting one key phrase per release. I use the exact phrase I want to rank for, such as “post-settlement funding”, and then will use an iteration of this phrase, such as “attorney post-settlement funding.” The more pieces of anchor text, the more watered down each link becomes.
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