Jul 25, 2014
Content We Love: A Dynamic Press Release with Global Appeal
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
Hot on the heels of the World Cup games, this announcement by Dynamic Architecture titled “The Dynamic Football Experience: World’s First Football Entertainment Centre to be Rotating Building” became the most viewed multimedia news release on PRNewswire.com. It’s no surprise that the news earned so much attention; a spinning, soccer-ball shaped building to be constructed in the middle of Rio de Janeiro sounds like a story beyond anyone’s wildest dreams. But this press release does a great job at anticipating the questions a journalist or potential visitor might ask and includes eye-catching visuals, an intriguing story angle, and fifteen translations of the text release to entice soccer enthusiasts around the globe.
Employing visual storytelling gives readers a look into the future of what this over-the-top structure might look like once fully executed. After viewing the videos, you’ll realize how impossible it would be to imagine such an extraordinary concept without accompanying visuals, which is proof of their value to readers and media covering the story.
A tweetable headline with a newsworthy hook immediately supplies journalists with an attention-grabbing story angle as well as a shareable one for readers engaging on social media.
An integrated language toggle converts the English-language text into Portuguese with just the click of a button and fourteen other translations of the text release are provided as PDF documents to tailor the news to interested readers around the world. This is a major advantage for earning worldwide media coverage, as journalists everywhere are strapped for time and will not bother to try to translate a story if they can’t understand it. It also makes this news more searchable for international readers who are looking for information in their native language.
Bold sub-heads highlight important information and break up the text into a more easily consumable format.
Leveraging a timely, highly-social event also helped earn additional visibility for this message by appealing to heightened emotional states of soccer fanatics everywhere.
This multimedia news release is an example of high-quality content that employs a number of press release tactics to attract the greatest amount of attention possible. Kudos to Dynamic Architecture on a stunning release!