Apr 04, 2014

Content We Love: A New Twist on an Old Favorite

ContentWeLoveApril is a month known to bring showers, followed by a month of flowers (or so we hope). A quick search online informed me that it’s also a month to celebrate humor, raise awareness about Autism, encourage people to Keep America Beautiful and according to the press release “SUPERPRETZEL® Celebrates National Soft Pretzel Month,” a time to commemorate one of America’s most beloved snacks. SUPERPRETZEL utilizes a number of new school PR tactics in this release to make their message truly stand out among the competition.

Humans are visual learners

Given that fun facts are the core of the release, SUPERPRETZEL provides their content to readers in two visually appealing formats to increase visibility. One is a charming infographic that the company is promoting in honor of the delicious occasion. It is ideal for social sharing which allows consumers to engage with the content and further generate awareness of the brand. Personally, I tend to absorb more information in visual format and, therefore, I’m a big fan of infographics.

Share interesting content 

Listing key messages in the body of the release is another method for sharing information in a visually appealing way. Did you know that the phrase “tie the knot” came to be after a pretzel was used in a wedding ceremony? Or that the largest pretzel ever made weighed more than 800 pounds? I wonder how long that took to bake!  These snackable fun facts are another way the brand retains the audience’s interest and fuels social engagement with their content.

Get your company’s name out there

Besides the new knowledge I’ve acquired about pretzels (great conversation starter), SUPERPRETZEL reminded me that press releases don’t have to be announcing a new product or accomplishment. They are a malleable tool that can be utilized to share relatable, breezy, and interesting owned content that can help to bolster a brand image, too.

Author Alyse Lamparyk is a Customer Content Specialist for PR Newswire. Follow her on twitter @alyselamp.

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