Jun 21, 2013

Content We Love: Feeding America’s #MealGap

“Content We Love” is a weekly feature written by a team of our content specialists. We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering content optimization advice. In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.

There is something magical about a great meal. Meal-time is romanticized with family, dates, TV shows, foodie-friends and more.  Most can agree that food is just… good!

So when I read Feeding America’s release about how many Americans are insecure about where their next meal is coming from, my heart broke. Yet almost instantly, I couldn’t help but feel the sheer power from the Multimedia News Release because of the social media. For telling the story, it was just… good!

Social Media takes the conversation from paper to public forum. The tool social media provides is not simply a teenager sharing their lunch– this social platform has influenced countries, movements, disaster relief, and how companies share news. Therefore, how imperative it is to include social media withIN your release!

  • Twitter: The subheadline has a TWEET button because not only is the message worth sharing, but because the power of social media! Much align Click-To-Tweet, this places a custom tweet in the hands of the audience to share the message. Feeding America’s twitter feed also appears on the Multimedia Release and effectively showcases how it is connecting– even using the #hashtag created for this story!


  • Pinterest: Over images and infographics lies a Pin It button. Pinterest, the image paradise for consumers, not only links backs to the original content (aka: your story), it showcases your messages on a massive platform of individuals who are literally just looking for images. You have the powerful images already? Make those on social channels stop in their scrolling to view your message!
  • Facebook: Further your story by connecting with the audience! Even if this is including a link and/or symbol to simply “like.” This puts the news into the feeds of everyone who “likes” the page.

Conversations are action. Social means conversations. Social = action. Take action (and start the conversation) with social media!

Big thanks to Feeding America for a fantastic release feast — and more seriously, for the good work they do.


Author Emily Nelson is a Customer Content Specialist for PR Newswire. Follow her adventures on www.bellesandawhistle.wordpress.com or on twitter www.twitter.com/emilyannnelson.

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