Nov 30, 2012

Content We Love: LendingTree’s Outstanding Infographic

“Content We Love” is a weekly feature written by a team of our content specialists.  We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering SEO advice.  In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.

Without a doubt, we live in a visual world. All around is a panoply of color and information coming at you a mile a minute. Standing out is difficult.

A very audible, “oooooh!” was heard when I read LendingTree’s release ranking all 50 states by an average monthly mortgage payment.  The release is chocked full of great information… but then again… most releases are.

So what made this one stand out?An outstanding infographic!

Infographics– Information by way of a graphic are a fantastic way to present information in a lively way. It makes your story jump off the page, transforming text to something more tangible.

  • There is a reason we like the picture books. There is a reason we adore movies. It is dynamic and exciting— no reason for a release not to be the same!

LendingTree’s release itself is a perfect example of working in a visual world with the text broken up with bullets, bolding, hyperlinks, a great table, and images. By adding the images and making it easy to read, the chances of connecting with your audience skyrocket! (Plus weren’t you just a little curious to see the infographic?)

* Know another great perk of an infographic and images on a release? Not only does it boost your visibility, but thanks to sites like Pinterest, your content can grow wings and fly! Are you pinning and using social media? Loop it together for a unified message you’re sending.

Author Emily Nelson is a Customer Content Specialist for PR Newswire. Follow her adventures on or on twitter

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