Jun 27, 2014
Content We Love: Simple Visuals Break Down Big Data
Digital technology has given marketers more ways to collect and analyze data than ever before and as a result, glossy infographics have exploded as a favorite content type to make sense of the overabundance of information available. But infographics don’t have to be complex in order to share them with your audience; charts and graphs made with standard computer software are still a highly useful visual representation of data that tells your story in a clear and effective way.
A press release by mobile analytics company Mobidia Technology titled, “King Digital Entertainment Continues to Lead Game Publishers in Most Popular and Most Played Mobile Games,” caught my attention as a prime example. King Digital is home to the popular Candy Crush app that is fueling procrastination everywhere, but other game developers are quickly on the rise as the next big player on the market. To illustrate this point, the release included photos of two simple graphs depicting highest game usage among the top mobile game publishers, which were subsequently republished in earned media and shared on social.
Other noteworthy aspects of this release that showcase a keen understanding of news distribution as a content marketing tool:
- Interesting data points are appealing to readers and represented in a visually comprehensible
- Bullet points break down key information for readers scanning the page, and offer different story angles for media
- A quote from Mobidia’s Vice President of Marketing promotes the company’s thought-leadership
- A restrained use of links directs readers to a call to action to download the related white paper
By using these tactics, Mobidia Technology generates more opportunities for raising brand awareness, earning media pickup, and generating leads. Kudos on a job well done!
Author Shannon Ramlochan is the Content Marketing Coordinator at PR Newswire.