Hello there! Welcome to a new feature here on Beyond PR! On “Content We Love,” a team of our content specialists will be be showcasing some of the great content distributed through our channels. Our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering SEO advice. In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.
Content We Love: Survey Reveals Favorite James Bond Car of All Time
This release is near and dear to my heart for a number of reasons– James Bond and vintage cars? (Just add chocolate and I’m a goner!) Starting at the very top…
Survey Reveals Favorite James Bond Car of All Time
Pithy headline— short, direct, and includes exactly what you need to know. Survey? Check. James Bond? Check. Car!?! Tell me more!
Sub-headlines are brilliant things to include. Why? Every release has a message. Agree? But how do you cram this news into a short headline and include all the important information!? Ah-ha! The sub-headline!
Next, my inner-geek is excited by the links in the first paragraph. To break it down: SEO isn’t scary and though it sounds innately complicated, it’s easy to make your releases a scrumptious meal for the search engine spiders. (Search engine spiders, you ask? Fun name for the how the content is found on the internet) Maybe you’ve poured over our press release SEO tips, maybe you’ve never looked at it, but it is 100% in your favor to include these things. But why?
Take me as your example of the “writing for a human”tactic. If I’m reading information about what your company is doing, the results I’m seeing, the new product, the awesome survey in regards to a gorgeous vintage car, I want more! Give me a link right there in the first paragraph? Aw, thanks! And guess what; you just made it easier for me to go to the website! You just made a connection (a ‘web’ on the web, if you will). So how does that help you in SEO? Well you just created a release for a person, so the search-engine spiders respond to it as such. It connects in the cyber world to your website. It associates new content with existing content. Spiders love their webs. Congratulations, you just boosted SEO!
Last, but certainly not least, is my favorite thing to see in a release — social media!
There in the first paragraph is a link with a clear definition for Facebook. Do you use facebook? Do you want to connect to an ever broader audience using the channels you already have? “In a Facebook poll….” is how the sentence starts. The company is not only utilizing the public platform of social media to further their presence, they are giving you a reason to invest time and investigate.
Should you start creating surveys and polls necessarily? Completely up to you. Here at PR Newswire, we love the word “engage” for a reason. It goes beyond the connection between your audience and you– it sets the relationship! So get engaged with your readers by way of your content!
Take a look at the rest of this release—and it’s ok if you google Aston Martins like I did to oogle over the beautiful cars.
1 Comments on Blog Post Title
This release is also an excellent example of newsjacking… successfully associating their brand with recent entertainment news around the upcoming release of Skyfall. I’m sure it’ll drive some extra search referrals their way.
I’m a sucker for vintage cars… #9 is my favorite 😉