Apr 05, 2013

Content We Love: The Boot Campaign’s Bold Video


“Content We Love” is a weekly feature written by a team of our content specialists. We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering SEO advice. In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.

What Can You Do in 90 Seconds? Through Pushups for Charity, in 90 Seconds you can make a life-changing impact on the lives of veterans healing from a variety of physical and emotional wounds. Pushups for Charity is an annual fitness competition which aims to raise $1 million to support the mission of the Boot Campaign. Your participation will provide Housing, Jobs, Wellness, Urgent Assistance and Family Support to wounded service members, past and present, through the Boot Campaign. http://www.PushupsForCharity.com

A hard workout with sweat dripping from your brow.

In the name of fitness, we push ourselves to new levels and new goals. If you’re anything like me, you feel the best pushing yourself physically to new feats.

When I saw The Boot Campaign’s release challenging all to 90 seconds of push-ups to benefit the military returning from combat, I was instantly drawn in.

The story itself captures the attention with the proper use of bolding.

Why be so bold?

Written word differs from spoken word (obviously) but there are key important details within a story. The solution? Emphasize the important details in text with bolding.

What is bolded in this press release?

  • Pushups for Charity
  • aims to raise $1 million to fulfill the mission of the Boot Campaign
  • May 18, 2013
  • Visit www.PushupsForCharity.com to search for a Pushups for Charity event being held in your community

Showcasing the major points, The Boot Campaign made the details jump off the page using bolding. Highlight the main points of your story in the release and aid the viewer with the key points to remember!

The release also featured multimedia aspects which took the story from pumping iron to pumping gold.

With the knowledge that multimedia not only increases visibility but also leaves a lasting impression, how imperative it is to add these components!

*But why include a video WITH a release?

Not only does video attract viewership, gain visibility, and tell the story,
but it expands your reach.

Different websites house and host different types of content. There will be websites reposting just the text, the images, and some will post solely a video.

  • Reaching different audiences through different platforms is visibility multiplication.

No matter the story, adding key bolding and multimedia components win the gold, 90 seconds or less.

Big thanks to The Boot Campaign for sharing your release with us!


Author Emily Nelson is a Customer Content Specialist for PR Newswire. Follow her adventures on www.bellesandawhistle.wordpress.com or on twitter www.twitter.com/emilyannnelson.

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