Jul 18, 2014
Content We Love: Visual Storytelling Is the New Black
Did you know that an Emmy award exists for ads? For communicators who are still not convinced by the power visual storytelling, Budweiser is setting the record straight. The beer giant is proving the impact that branded videos are having on the mainstream after earning two Emmy nominations in the “Outstanding Commercial” category for their ads “Puppy Love” and “Hero’s Welcome.” The popularity of these videos skyrocketed after the massive exposure garnered from this year’s Super Bowl. To keep the momentum going, Budweiser announced the huge honor in a press release titled “Budweiser Super Bowl Ads Score Two Emmy Nominations.” It is currently among the most popular press releases viewed on PRNewswire.com.
This announcement serves as an additional content component of Budweiser’s major marketing campaign and leverages the targeting capabilities of press release distribution to seed awareness among new audiences. For example, this release becomes relevant to a number of industries with related interests including beers, wines and spirits, food & beverages, entertainment, television, and awards.
Highlights from the content of this release include:
- Images that capture the most emotionally compelling moments of the ads attracts reader attention
- High-quality copy written in the “inverted pyramid” style traditionally employed by journalists, the release leads with the most newsworthy information first, followed by supporting details, and closing with general information. Budweiser has essentially written the story that they want the media to tell.
- A call-to-action to spark further social engagement around the ad campaign, and triggers increased visibility in search engines. “Puppy Love’s” adorable canine star became so popular that he even has his own Twitter handle, hyperlinked mid-release.
- Quotes from executive leaders humanize the brand and further establishes Budweiser as a leader in creative communications.
Even with the ad campaign’s commercial success, Budweiser employs a multi-channel distribution effort including television, social media, and the wire to keep their story top of mind. Pay close attention marketers, now with the booming popularity of original programming streamed by sites such as Netflix and Hulu which are also earning Emmy nods, who knows if there is a potential opportunity for the branded videos being shared online to have a shot at earning a golden statue. A multi-channel distribution gives your content the additional visibility needed to drive discovery and continued awareness. Wouldn’t you like to be the first to break this barrier?
Congrats to Budweiser on their well-deserved Emmy nominations and on a great release!
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