Jan 31, 2014
Content We Love: Writing Content from an Audience Perspective
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
In this week’s Content We Love, SocialRadar is launching a new mobile app that takes social networking offline and into the real world. By combining geo-location data with the user’s social networks, the app aims to rid its customers of the social anxieties that come with feeling alone in a crowded room (or feeling bored in an empty one). The press release for this announcement, titled “SocialRadar’s App for iPhone Gives You Real-time Information About the People Around You,” is reflective of the company’s desire to help their audience. It is formatted with reader’s needs in mind, and showcases a great example of how to generate quality earned media by writing content from an audience perspective.
- The release begins with a headline that prioritizes social interaction. In less than 100 characters, it tells a complete story of what the reader can gain from this product, followed by a sub-head providing more information on where the app is available for download.
- Right after the lead paragraph, a call-to-action to download the app is placed near the top of the release, prompting readers to try it out immediately and driving traffic right back to their site.
- Sentences highlighted in bold add an extra visual component within the body of the release and delve into the types of real-life scenarios where a customer could avoid a potentially awkward confrontation by relying on this handy app.
- Embedding a YouTube video increases the brand’s discoverability on search engine rankings and adds another level of engagement between the reader and the release. The video itself is great too; a light-hearted, shareable product demo without scripted voiceovers that truly allows the product to “speak for itself.”
This release generated top-quality earned media for the company, including
several interviews with the CEO and even a video product demo by the Wall Street Journal. This type of earned media is key for positioning the SocialRadar brand as a thought-leader in the tech industry, as well as a top competitor in the race for the next big mobile app.
Congrats to the SocialRadar team on crafting a spectacular release! If you’d like more examples for crafting press releases that will be found, discovered and shared, take a look at our free ebooks, Driving Content Discovery and New School Press Release Tactics.
Author Shannon Ramlochan is the Content Marketing Coordinator at PR Newswire. Follow her on Twitter @sramloch.