Jan 31, 2014

Content We Love: Writing Content from an Audience Perspective

In this week’s Content We Love, SocialRadar is launching a new mobile app that takes social networking offline and into the real world. By combining geo-location data with the user’s social networks, the app aims to rid its customers of the social anxieties that come with feeling alone in a crowded room (or feeling bored in an empty one). The press release for this announcement, titled “SocialRadar’s App for iPhone Gives You Real-time Information About the People Around You,”  is reflective of the company’s desire to help their audience. It is formatted with reader’s needs in mind, and showcases a great example of how to generate quality earned media by writing content from an audience perspective.lil tweet

  • The release begins with a headline that prioritizes social interaction. In less than 100 characters, it tells a complete story of what the reader can gain from this product, followed by a sub-head providing more information on where the app is available for download.
  • Right after the lead paragraph, a call-to-action to download the app is placed near the top of the release, prompting readers to try it out immediately and driving traffic right back to their site.

  • Sentences highlighted in bold add an extra visual component within the body of the release and delve into the types of real-life scenarios where a customer could avoid a potentially awkward confrontation by relying on this handy app.
The Wall Street Journal does a 1-minute video review of SocialRadar

The Wall Street Journal demonstrates SocialRadar in a 1-minute video review

  • Embedding a YouTube video increases the brand’s discoverability on search engine rankings and adds another level of engagement between the reader and the release. The video itself is great too; a light-hearted, shareable product demo without scripted voiceovers that truly allows the product to “speak for itself.”
SocialRadar earns coverage in the Washington Post

SocialRadar earns coverage in the Washington Post

This release generated top-quality earned media for the company, including

several interviews with the CEO and even a video product demo by the Wall Street Journal. This type of earned media is key for positioning the SocialRadar brand as a thought-leader in the tech industry, as well as a top competitor in the race for the next big mobile app.

Congrats to the SocialRadar team on crafting a spectacular release!  If you’d like more examples for crafting press releases that will be found, discovered and shared, take a look at our free ebooks, Driving Content Discovery and  New School Press Release Tactics

Author Shannon Ramlochan is the Content Marketing Coordinator at PR Newswire. Follow her on Twitter @sramloch

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