Oct 19, 2011

Creative Uses of Surveys & Polls Can Perk Up PR Campaigns

We’re all under the gun to produce more content than ever before, and at the same time, it’s increasingly difficult to garner audience attention.  In advance of next week’s free webinar, Staying Top of Mind Through Creative Content Generation, we invited Jason Miller, social media manager for Zoomerang, to share some ideas on using surveys and polls as the basis for different types of content.

Using online surveys to supplement your PR efforts is a creative, fun way to stay visible and connect with your clientele, and sharing the results from your survey with a press release can be a great source of content for writers and bloggers looking for an angle on their article.

A great example is the recent survey from Dunkin Donuts conducted for National Coffee Day. The results spawned a healthy buzz of press around the results.

Using an online survey to ask 4700 US workers about their coffee habits, Dunkin found that 34 percent of respondents said they need coffee to get through the workday and that, of those, 46 percent said they are less productive without coffee.

Additional results included a list of professions who reported being less productive without coffee. Included on the list were scientists, lab technicians, marketing folks, physicians, editors, writers, and ironically enough, public relations professionals. These results transformed into a blitz of articles including titles such as “The 15 Professions that Need Coffee the Most” and “Nearly One Half of all Workers Claim they are less Productive without Coffee”.

John Costello, chief global customer and innovation officer at Dunkin’ Brands said, “National Coffee Day is the perfect time to celebrate coffee’s unique place as a staple in our daily lives. As these survey results show, coffee continues to play an increasingly important role in the workplace, helping to jumpstart people across all professions in the morning and keep them going throughout their busy workday.”

Surveys in the digital age are one of the more affordable tools for small businesses to gain a clear understanding of their marketplace and to put that knowledge to work for their marketing or PR efforts. It’s a fantastic way to get a quick snapshot of what a demographic is thinking or feeling about a particular topic.

Want to learn more? Zoomerang and PR Newswire are hosting a free webinar next week on using surveys and polls to augment your content generation strategy.  You’ll come away from the session with some great ideas, tips and tactical advice – and you’ll see some fantastic examples of how others have turned data into stories that capture the attention of media and online audiences.

Free Webinar: Stay Top of Mind through Creative Content Generation

Tuesday, October 25, 2011

Time: 11:00 AM Pacific, 12:00 PM Mountain, 1:00 PM Central, 2:00 PM Eastern

Duration: Approximately 45 minutes

Registration:  Please visit our online registration page to attend at no charge.

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