May 04, 2012

CSR Blogs: The Business of Doing Good

Corporate Social Responsibility, or CSR, is a somewhat new concept. For years, businesses and corporations were seen as having only one responsibility: profit. And, let’s be honest, that won’t ever go away. After all,  companies need to stay in business.   But things are transitioning. Maybe the environment is changing outlooks. Or maybe, the advent of social media and increased transparency is altering things. Regardless of how this came about,  corporate social responsibility is now part of the conversation. CSR, or “shared values”, is pervading into most corporate cultures. It promotes better communities and happier employees. Plus, it can’t hurt brand perception.  Not surprisingly, there are many great things being written on this subject. So with that in mind, let’s roll up our sleeves, lend a hand to those in need and take a brief tour through some of the best Corporate Social Responsibility blogs I’ve seen.

Realized Worth is a blog written by two CSR consultants. They spend their time, when not blogging, extolling the virtues and value of company-led volunteer work. And when they are blogging, they’re pointing out great examples of companies (and their employees) doing good.  If I were to pitch this blog, I’d look for stories surrounding volunteerism and other examples of businesses empowering their employees as agents of positive change. Check out the full review here.

Sustainability Conversations is written by a PR professional in China. The blog aims to affect social change through communication. It’s a smart tactic. If behaviors are to change, mindsets must first be altered. If I were to pitch this blog, I’d look for stories relating to the PR industry’s relationship to corporate social responsibility. These types of stories that originated in Asia might do particularly well. Check out the full review here.

The Green Economy Post is a comprehensive digest of green industry news. If there’s something to do with sustainability, the environment, alternative technology, or some place where they all meet, you can expect to read about it on here. If I were to pitch this blog, I’d look  for stories surrounding clean technology and alternative energy. Stories that sit at the intersection of business and the environment might also work. Check out the full review here.

Business Ethics Blog is not the start of a joke about oxymorons. Business and ethics actually can go hand in hand.  And in a lot of ways, they’d be smart to do so. Brand awareness and transparency are at all time highs.  Oh, and the environment could probably benefit, too. If I were to pitch this blog, I’d look for stories illustrating examples of businesses doing good work in their communities. Examples of companies empowering their employees might also work. Check out the full review here.

Earth & Industry don’t necessarily sound like two words that go together. However, these forces must work together if either are to survive. This blog outlines examples of sustainable businesses. In many ways, this blog is a look at what the future of business will look like. If I were to pitch this blog, I’d look for stories surrounding green technology, the solar industry and the impact business and the environment have on one another. Check out the full review here.

That’s all for now. In the meantime, if there’s a blog I should be reviewing, drop me a line or a note in the comments, and I’ll take a look. Until next time…

Author Tom Hynes is PR Newswire’s manager of blogger relations. And as you may have guessed, he has a twitter account.

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