Feb 18, 2013

Earned Media Awesomeness – It’s Time to Cast Your Earnies Vote!


I don’t know about you, but I personally love examples of great communications campaigns from other brands and industries.   One can gain so much knowledge and fresh ideas simply by reviewing the good work others have done.

It’s time to cast your vote in the Earnies, and gather some inspiration for your own organziation’s upcoming campaigns along the way! The Earnies, PR Newswire’s socially-selected, earned media awards program, recognizes how communicators are doing so innovatively and successfully.  And, for the second year in a row, we’ve received a number of truly creative entries from organizations and brands that cover a range of industries.

Our esteemed panel of judges helped us narrow down the submissions to a short-list of finalists and now it’s time for your to vote and help choose the winner in each category!  Hurry – voting ends on February 20th!

The entries were judged based on strategy, creativity, results and overall ‘awesomeness’ of the campaigns and now it’s your turn to do the same and help us decide this year’s winners!

The Earnies Grand Prix

  • The Advertising Council – “FWD Campaign” by the Ad Council and USAID
  • General Electric – HealthyShare: Surprise and Delight
  • Gutterglove – Gutterglove Brings China Manufacturing Back to California

Best Connection to Twitter, LinkedIn or Facebook Audience

  • New Media Strategies – Engaging the Casual Wine Buyer: The Wine Bar Facebook Community
  • Summertime Entertainment’s Dorothy of Oz – Totally Toto Tuesdays
  • Magic Software Enterprises – Magic’s Rebranded Facebook Page Gained Over 50k Followers

Best Integrated Campaign on a Shoestring Budget

  • Cleveland Metroparks Zoo – Zoo Olympics
  • Wunderman Seattle – Halo 4 Key Art Reveal
  • Gutterglove – Gutterglove Brings China Manufacturing Back to California

Best Piece of Branded Content

  • CSC – Connected Consumer
  • Huddle Productions – Bud Light Bands
  • New Media Strategies – ACCCE

Best Use of an Infographic

  • Cisco – The Internet of Things
  • Cisco – Worklife Cloud
  • PriceGrabber.com – Back-to-School Shopping Forecast and Consumer Trends

Best Use of Video in Social Media:

  • Cleveland Metroparks Zoo – Ele’s Day Off
  • Cody Westheimer – Kona IRONMAN World Championship
  • LatentView Analytics – Confessions of a Serial Analyst

Best Visual Campaign through Pinterest or Instagram

  • RA Sushi Bar Restaurant – RA on Pinterest
  • Fathom – ConsumerCrafts Back-To-School Crafter’s Challenge

We Can’t Believe That Worked!

  • General Electric – HealthyShare: Surprise and Delight
  • Cleveland Metroparks Zoo – Live Tweeting
  • New Media Strategies – ACCCE “Click-to-Call” Grassroots Advocacy


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