Oct 25, 2012

Earned Media Expertise: Meet the Earnies Judges!

For the 2012 edition of the Earnies,  we have put together a stellar panel of judges, drawing from social media, content marketing and public relations.   The judges hail from equally varied posts – practitioners, agencies and media are all represented.

The Earnies awards recognize individuals and organizations for outstanding efforts in the area of earned media executed across social media. For our second year of the Earnies, we’ve added more categories to give you even more opportunities to show off your successful campaigns.

Without further ado, because this group really doesn’t need embellishment, meet the 2012 Earnies judges!

Deirdre Breakenridge (@dbreakenridge)

Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Kraft and the World Bank.

Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,”  “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”

Breakenridge is an adjunct professor at NYU, and she speaks nationally and internationally on the topics of PR, marketing and social media communications. She was the keynote speaker at The Social Conference 2012 in Amsterdam, the PRSA Southwest District Conference in Tulsa Oklahoma, and the Canadian Public Relations Society Annual Conference in Victoria, BC.  In 2011, she delivered the keynote address for the Maine Public Relations Counsel (MPRC), and presented the keynote at Visa Championships / USA Gymnastics Conference.  Breakenridge has also presented at BlogWorld, Social Media Congress, the Public Relations Institute of Australia (PRIA), and the Marketing Executives Networking Group (MENG).

Breakenridge is a member of PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club. Top Rank named Breakenridge among the 25 Women that Rock Social Media and Traackr recognized Breakenridge among the top 10 PR 2.0 Influencer in 2012.

Breakenridge blogs about PR 2.0 strategies and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.

Tim Moore (@TimMoore)

Tim has spoken to thousands of people internationally about using social media in their work, in all sorts and sizes of businesses. As an analyst, his online influence assessments, strategy maps and implementation of best practices have helped numerous companies drastically improve their monetary conversions.

Tim is author of the forthcoming book “Hype Is Dead,” currently serves as SVP/Social Business Architect at Maximum, and is the CEO and lead singer of CrushIQ. He has been engaged in technology consulting for nearly 20 years and is frequently requested to share his honest assessments and digital evaluations, via his addictive delivery style, with companies at events internationally. He is also called upon regularly as a social media reference by the likes of ABC News, AT&T, CNN, The New York Times Company and many others. He is certified by the Social Media Academy and is addicted to Karaoke.

Tim’s comedy writing/actor credits include The Late Show with David Letterman, Late Night with ConanO’Brien, SNL and The Onion SportsDome.

Joe Pulizzi (@JuntaJoe)

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute (a division of Z Squared Media, a 2012 Inc 500 Company), which includes the largest in-person content marketing event, Content Marketing World as well as Chief Content Officer magazine, the leading magazine for content marketers. Joe is also co-author of  Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB MagazineFolio: 40, and recognized as the Most Influential Content Strategist via Lavacon,  Joe travels around North America and Europe  talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

Michael Sebastian (@MSebastian)

Michael Sebastian is the founding editor of PR Daily.

He has also held a variety of editorial roles at Ragan Communications, including staff writer and online community manager.  Prior to joining Ragan Communications, Michael was a newspaper reporter, freelance music writer, and editorial assistant.

Michael lives in Chicago with his wife. In his spare time, he enjoys reading and eating pie. He’s also afraid of bears and lightning.

Want to know more about Michael? Send him an email: michaels@ragan.com.

Tim Washer (@TimWasher)

Tim Washer is Senior Manager of Social Media at Cisco. His social media work has been covered by Advertising Age, ADWEEK, NPR and The New York Times. He’s presented at SXSWi, The Wall Street Journal Digital Download and Harvard Business School. He holds an MBA from the University of Texas.

Tim’s comedy writing/actor credits include The Late Show with David Letterman, Late Night with ConanO’Brien, SNL and The Onion SportsDome.

YOU.  (Yes.  You.  Reading this.  Right now.)

Guess what! You’re an Earnies judge, too!  After our panel of experts picks the finalists from the entries,  the final decision on the winner will be made by YOU.  And a few thousand of your peers.  Because the final round of judging is crowdsourced!  Thanks in advance for voting!


The entry deadline for the Earnies is November 16th, 2012.   To enter, review the categories and then submit your entries from our site. 

Fill in your details below: