Jan 27, 2012

Fashion Blogs: From the Catwalk to the Sidewalk

Working as the blogger relations manager for PR Newswire, I come across my fair share of great blogs that cover a wide variety of subject matters and interests.  And as you might expect, some blogs are better than others. With that in mind and in an effort to highlight the better ones, I do my best to review one of these blogs every day.

This week my focus is on fashion blogs. And depending on who you ask, (i.e., my mother) I could probably spend a little more time focusing on my own style. In my defense, I do have the ‘just rolled out of bed, maybe he runs a blog or something’ look down pat. Like most people, though, I could probably use a little help. Luckily, there are some great fashion blogs out there to help both women AND men look their best. Now I’ve got no excuses. So with that in mind, let’s shine our shoes, tuck in our shirts and enjoy this brief tour of some of the best fashion blogs I’ve seen.

A Continuous Lean describes themselves as a “discovery agent” for anyone who appreciates ‘quality, style and provenance.’ And truthfully, it goes way beyond your typical fashion blog. It moves seamlessly from a New York City haberdasher to a guide of Los Angeles bars. If I were to pitch this blog, I’d go with men’s fashion, sure. But stories surrounding lifestyle, cool restaurants or other urban attractions might also work well. Check out the full review here.

Cediti Life is a high-energy fashion blog. It’s not a hobby. It’s their life. At times, the site definitely has clothes I’ll probably never wear. (Though, most I definitely would.) But nearly all of the time, it feels like a peek behind the fashion industry’s curtains. If I were to pitch this blog, I’d look for stories on high couture clothing. Announcements to industry events would probably also get some traction here. Check out the full review here.

Fashion Cents believes you don’t have to break the bank to look great. The site mostly caters to women, but with features like “Help Your Man” it’s clearly an equal opportunity site. If I were to pitch this blog, I’d look for stories that promoted ways to save money on your wardrobe. It’s probably also worth keeping in mind that video blogging is also a big part of this site. Check out the full review here.

The Urban Gentleman is a blog dealing with fashion, style and grooming for the discerning male reader. The site also covers entertainment and cars and fitness and just about anything else that might interest a guy. If I were to pitch this blog, I’d look for stories that deal with men’s fashion. Please bear in mind, though, that this is not a site for beginners. The is a legit fashion blog. It just so happens to be geared toward men. Check out the full review here.

Broke & Beautiful believes that you don’t need to dole out your entire bank account to look good. Quite the opposite, in fact. This site will go so far as to showcase expensive products alongside their more affordable alternatives. If I were to pitch this blog, I’d look for stories that stressed frugal fashion. Coupons and give-aways would probably also work well, too. Check out the full review here.

That’s all for now. In the meantime, if there’s a blog I should be reviewing, drop me a line or a note in the comments, and I’ll take a look. Until next time…

Author Tom Hynes is PR Newswire’s manager of blogger relations. And as you may have guessed, he has a twitter account.

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