You’re creating it. You’re curating it. You’re publishing, tracking and sharing it. It’s playing a central role in your communications strategy.
How do you define content?
We’d like to hear your take. Fill in the blank “Content is ___” either by leaving a comment on this post, or tweeting with hashtag #ContentIs. [Tweet this!]
And while you’re at it, enter our sweepstakes for a chance to win a multimedia news release from PR Newswire, and really show off that content you’ve worked so hard to develop.
Coming up at Content Marketing World:
Just because you’ve published your content doesn’t mean your target audience will see it. Making content discoverable by the right people is a stumbling block all content marketers face. I’ll be digging into how to drive content discovery next week at Content Marketing World, in a session titled “
10 19 Online Discovery Tips that Will Get Your Content Promoted.”
Learn how to surface your content so your target audiences can find it, using tactics and best practices derived from my own experiments, smart things I’ve seen others do, and what the data tells us is most effective. Hope to see you there!
Author Sarah Skerik is PR Newswire’s vice president of content marketing, and is the author of the e-books Unlocking Social Media for PR and the newly-published New School Press Release Tactics. Follow her on Twitter at @sarahskerik.